Digital Strategist, Performance Marketing

Valid is a seed-stage company headquartered in San Francisco, specializing in tech-enabled advertising for enterprise consumer customers. They are seeking a Digital Strategist, Performance Marketing to define marketing strategies, manage client accounts, and analyze market trends to optimize ad performance.

Responsibilities:

• Understand a client’s business objectives and KPIs
• Define strategy for the account based on budget and objectives
• Analyze results and in market trends to devise the best path forward
• Manage a team of marketers to use tooling you to deliver a best-in-class ads experience
• Interface directly with clients on a weekly basis
• Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries
• Be the clients first and primary point of contact at Valid
• Interface directly with engineering & PMs to translate marketing processes into real products

Requirements:

• Strong english and client-facing communication skills
• 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency
• Manage +$150,000/month of ad spend across the following platforms: Meta, TikTok, Google, Other advertising channels
• Comfortable analyzing data and deploying statistical methods to 'read the tea leaves' of an ad account
• Served in client facing roles as senior POC
• Managed and hired a team of marketers
• Advertising for mobile apps
• Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)
• AppleSearchAds
• Understand SKAN and iOS attribution
• Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)