About this role

Lead US patient marketing for Sobi’s rare disease portfolio, focusing on uncontrolled gout.
Drive disease awareness, launch excellence, and patient-centric campaigns.
Collaborate cross-functionally, ensure compliance, and deliver measurable impact.
Develop and execute pre-launch and launch strategies.
Build disease-state and branded patient marketing campaigns.
Leverage expertise in segmentation, patient insights, and consumer promotion.
Oversee omnichannel campaigns (digital, social, video, search, point-of-care).
Partner with medical, legal, and regulatory for compliant initiatives.
Establish and track KPIs for awareness, engagement, and patient actions.
Monitor competitive activity and consumer trends.

Bachelor’s degree (business, marketing, sciences preferred)
10+ years of experience in pharma/biotech experience
5+ years of experience in patient/consumer marketing within pharma/biotech
Proven US product launch success
Cross-functional project leadership
Specialty experience (rheumatology ideal)
Excellent communication and interpersonal skills
Proven ability to move between strategy and hands-on execution
Prior experience managing teams and influencing others in a global matrixed environment
Strong project, vendor, and agency management experience
Preferred MBA or advanced degree
Experience in HCP, digital, market access, or insights roles
Agency/field sales experience
Small-to-mid biopharma experience

Director, US Marketing – Patient Promotion, Uncontrolled Gout

Key skills