Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction
Own the full sales cycle: prospecting, pitching, negotiating, and closing
Build and manage a pipeline of qualified opportunities
Over time, hire and mentor a small team of sales/business development professionals
Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions
Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise
Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted
Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions
Partner with company leadership to define growth targets and priorities
Establish KPIs for sales and marketing performance and provide regular reports
Identify new markets, verticals, and opportunities for expansion

5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services
Proven track record of building and closing pipelines from scratch
Strong understanding of digital marketing and inbound lead generation
Entrepreneurial, hands-on, and comfortable working in a growing company environment
Exceptional communication and relationship-building skills
Willingness to travel regularly for client meetings, conferences, and industry events
Bonus: Existing network of telecom, construction, or IT infrastructure contacts

Director of Sales – Marketing

Key skills