Key skills
Performance marketingFull-funnel performance marketingMeta Ads ManagerTikTok Ads ManagerGoogle AdsStatistical methods for data analysisMobile app advertisingMobile measurement partners AdjustMobile measurement partners AppsflyerMobile measurement partners AirBridgeMobile measurement partners SingularApple Search AdsSKAN and iOS attributionIn-app growth analytics RevenueCatIn-app growth analytics AdaptyIn-app growth analytics MixpanelIn-app growth analytics AmplitudeClient-facing communicationAnalyticsiOSCommunication
About this role
Valid is a seed-stage company headquartered in San Francisco, specializing in tech-enabled advertising for enterprise consumer customers. They are seeking a Digital Strategist, Performance Marketing to define marketing strategies, manage client accounts, and analyze market trends to optimize ad performance.
Responsibilities:
- Understand a client’s business objectives and KPIs
- Define strategy for the account based on budget and objectives
- Analyze results and in market trends to devise the best path forward
- Manage a team of marketers to use tooling you to deliver a best-in-class ads experience
- Interface directly with clients on a weekly basis
- Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries
- Be the clients first and primary point of contact at Valid
- Interface directly with engineering & PMs to translate marketing processes into real products
Requirements:
- Strong english and client-facing communication skills
- 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency
- Manage +$150,000/month of ad spend across the following platforms: Meta, TikTok, Google, Other advertising channels
- Comfortable analyzing data and deploying statistical methods to 'read the tea leaves' of an ad account
- Served in client facing roles as senior POC
- Managed and hired a team of marketers
- Advertising for mobile apps
- Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)
- AppleSearchAds
- Understand SKAN and iOS attribution
- Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)