Digital Marketing Assistant & Social Media Manager

24x7 Direct is a company in the Real Estate industry seeking an experienced AI-Powered Digital Marketing & Social Media Assistant to manage and grow the digital presence of multiple brands. The role requires leveraging AI for audits, strategy development, and content creation, while ensuring alignment with brand objectives and quality standards.

Responsibilities:

• Conduct social media performance audits and historical content reviews using AI-driven tools and methodologies
• Analyse performance data and identify opportunities for growth, engagement, and optimisation
• Develop social media strategies based on audit findings, brand guidelines, and business objectives
• Define, monitor, and report on key performance indicators (KPIs) across social media platforms
• Stay informed about platform updates, emerging trends, and industry best practices
• Use AI tools to extract, organise, categorise, and repurpose content from videos, transcripts, and brand materials
• Build scalable content systems that consistently generate on-brand content
• Create engaging visual assets using Canva
• Perform basic video editing and content repurposing using tools such as Opus Clip or similar platforms
• Ensure all content aligns with brand voice, messaging, and marketing objectives
• Schedule, publish, and manage content across LinkedIn, Facebook, Instagram, and TikTok
• Utilise scheduling and automation tools to improve efficiency and consistency
• Monitor campaign and content performance, providing recommendations for continuous improvement
• Coordinate content planning sessions and extract key insights for future content development
• Design and manage end-to-end AI-driven workflows from content planning through publication
• Develop and maintain prompt libraries, content frameworks, and automation processes
• Use AI to create audits, reports, content strategies, content plans, and marketing assets
• Identify repetitive manual tasks and implement AI-powered or automated solutions
• Create and maintain process documentation, workflows, and Standard Operating Procedures (SOPs)
• Assist with CRM management and database maintenance
• Support email marketing, nurture campaigns, and communication workflows
• Provide calendar, inbox, and scheduling support as required
• Maintain organised digital filing systems and documentation
• Perform general administrative tasks to support business operations

Requirements:

• Minimum 3 years of experience in Social Media Management, Digital Marketing, Content Marketing, or a similar role
• Demonstrated experience using AI tools to build audits, strategies, workflows, and content systems
• Strong prompting skills across multiple AI platforms and tools
• Experience creating and documenting workflows, systems, and SOPs
• Proven experience managing LinkedIn and Meta platforms; TikTok experience is advantageous
• Proficiency in Canva for content creation and design
• Excellent written and verbal English communication skills
• Strong analytical, organisational, and problem-solving abilities
• High attention to detail and commitment to quality
• Ability to work independently and manage multiple priorities in a remote environment
• Experience using Go High Level (GHL) CRM
• Familiarity with content repurposing and video editing tools such as Opus Clip
• Experience supporting email marketing and nurture campaigns
• Understanding of Australian business and communication standards
• Experience working within AI-first or automation-driven marketing environments