Serve as the day-to-day relationship holder with the media AOR and ACS.
Execute in-house ad-hoc social and search media investments and strategies.
Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables.
Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying.
Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance.

Minimum Degree Required: Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
Years of experience: 5+ years of media planning experience.
Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager.
Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments.
Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI.

Paid Media Manager

Key skills