Retail Media Manager

Role Overview

• Reporting directly to the Director of Integrated Media Strategy, the Retail Media Manager is responsible for the development of commerce media strategy across the enterprise.
• Responsible for strategy development, activation, optimization and measurement of Retail Media investment in partnership with external media agencies.
• Provide thought leadership and expertise to both Marketing and Sales on how to best solve critical business challenges through retail media strategy.
• Analyze and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization.
• Establish and evolve key KPIs, benchmarks and best practices.
• Drive results through rigorous optimizations and ensure all KPIs exceed benchmarks.
• Spearhead education needs for the greater organization regarding Retail Media by prioritizing relevant topics for learning materials and creating content for socialization.
• Manage and evolve agency scope; oversee agency team and day-to-day execution alongside longer term, strategic projects.
• Steward relationships with key retail media platforms to ensure success of our investments across all tactics, gain access to emerging opportunities, and continue to test & learn to effect business impact.
• Define Ways of Working across cross-functional teams and manage evolution based on business needs & changes.
• Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge.
• Partner with cross-functional teams across Marketing and Sales to understand business objectives and translate these priorities into actionable retail media campaigns that drive demand and conversion.

Requirements

• 5-7 years of experience of retail media network and hands-on-keys platform experience either in-house at a brand or through an advertising/media agency.
• Experience with Amazon Ads and Amazon DSP required.
• Strong analytical skills with ability to interpret data and draw actionable insights.
• Ability to develop and maintain strong relationships across all internal stakeholders and outside vendors (includes verbal and written communication).
• Solution-oriented, proactive thinker with the ability to work independently in an ambiguous environment.
• Experience with Amazon SaaS, such as Pacvue is a plus.
• Knowledge of other advertising platforms such as Google Ads and Facebook Advertising a plus.
• Detailed oriented, organized and ability to multi-task.
• Creative thinking and problem-solving abilities.
• Forecasting and budget management.

Benefits

• Medical
• Dental
• Vision
• Paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• Wellbeing program
• Product purchase discounts