Product Marketing Manager - SaaS/ISVs

NMI is a leading provider of payment software for various platforms, and they are seeking a strategic Product Marketing Manager to lead the go-to-market strategy for their embedded payments solutions targeting ISVs and SaaS platforms. The role involves owning positioning, messaging, and launches, while collaborating with product, sales, and marketing teams to drive adoption and revenue growth.

Responsibilities:

• Own ISV / SaaS Go-to-Market Strategy
• Lead positioning and messaging for NMI’s embedded payments solutions across ISV and SaaS segments
• Define clear value propositions for technical buyers (CTOs, developers, product leaders) and commercial buyers (founders, GMs, revenue leaders)
• Develop differentiated narratives that articulate why NMI is the platform of choice for embedding payments
• Partner with Product Management to influence roadmap decisions using market insights and competitive intelligence.Be the customer and go-to-market expert to drive adoption of our platform
• Drive Product Launches & Market Adoption
• Lead end-to-end go-to-market execution for new products, features, and enhancements
• Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution
• Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs
• Support product-led growth initiatives by aligning messaging with onboarding flows, documentation, and developer experiences
• Deeply Understand the ISV Ecosystem
• Serve as the in-house expert on ISV and SaaS buyer personas
• Conduct market research to understand trends in embedded finance, developer tooling, PayFac models, and platform monetization
• Monitor competitors and evolving market dynamics to refine NMI’s differentiation strategy
• Translate ecosystem shifts into actionable messaging and strategic recommendations
• Build Sales & Channel Enablement
• Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, solution narratives and use cases
• Help sales articulate technical value in commercial terms — and commercial value in technical credibility
• Support lifecycle messaging that drives adoption, expansion, and retention among ISV partners
• Partner with channel marketing to equip ISOs and reseller partners with compelling ISV-focused messaging
• Influence Product & Business Strategy
• Use competitive insight and customer research to influence product packaging, pricing, and positioning decisions
• Build business cases to support new market opportunities
• Drive alignment across product, engineering, and commercial teams around target segments and growth strategy
• Clear, differentiated positioning in the embedded payments market
• Strong adoption of new product launches across ISV and SaaS partners
• Increased pipeline contribution and revenue impact from embedded payments solutions
• Sales teams confidently articulate NMI’s value to software companies
• Product decisions informed by real customer and market insight
• Drive thought leadership and solution storytelling
• Synthesize customer and market insights into repeatable narratives and frameworks for internal and external use
• Partner with content and comms to produce thought leadership (whitepapers, POVs, benchmark reports, keynote,, webinars)
• Contribute to company and industry initiatives (webinars, events, analysts, partners)

Requirements:

• 5–8+ years of B2B product marketing experience in SaaS, fintech, payments, or developer-focused platforms
• Direct experience marketing to ISVs, SaaS platforms, or developer ecosystems
• Strong understanding of embedded platforms, APIs, SDKs, and product-led growth models
• Proven success leading cross-functional product launches
• Ability to translate complex technical concepts into compelling business value
• Experience supporting both product-led and sales-assisted buying journeys
• Strong storytelling, messaging, speaking and content development skills
• Bachelor degree in Marketing or other related field, MBA a plus
• Strategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the future
• Strong external and internal leader – You collaborate well cross-functionally with key internal partners, work effectively with external partners to identify potential joint marketing opportunities, and have a willingness to learn and coach
• Business Savvy - You possess a technical understanding of software and the payments space, have a high degree of business acumen, and provide consistent, accurate information
• Master Communicator - You have the ability to distill complex and difficult information into easy to understand communications. In other words, you can easily 'de-geek the speak' with your exceptional creative and communication skills
• Influencer - You have demonstrated superior relationship-building and influence management skills in interactions with senior leaders, peers, internal and external partners
• Flexible - You not only cope with change, you thrive on it and can shift gears comfortably
• Driven - You are results-oriented with a positive outlook and a clear focus on quality and business performance
• Solution Oriented - You have the ability to identify and creatively solve complex problems
• Personable - You are positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members
• Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way
• Experience in payments technology, embedded finance, or PayFac ecosystems
• Experience managing complex projects with multiple stakeholders
• Experience with developer marketing principles and PLG motions
• Experience in driving pricing and packaging strategy in SaaS environments