Product Marketing Manager

Role Overview

• Own the Foundation workstream that gates every other commercial motion: demo videos, a full suite-level and module-level sales kit, and an ROI calculator covering both Revenue Optimization and Trade Intelligence independently and as a combined platform.
• Own platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suites.
• Develop segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences, including distinct executive buyer and day-to-day user messaging.
• Translate platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leaders.
• Ensure consistent, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materials.
• Continuously refine positioning based on market feedback, win/loss analysis, and competitive dynamics.
• Partner with Product leadership on quarterly release planning and GTM strategy for new capabilities.
• Lead launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign inputs.
• Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute launches effectively.
• Build and own repeatable GTM processes for bringing new capabilities to market on a quarterly release cadence.
• Develop and maintain the core sales toolkit: pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling guides.
• Partner directly with Sales to understand field feedback, competitive pressures, and content gaps, and close them fast.
• Create persona-specific tools that support complex, multi-stakeholder buying committees.
• Establish a feedback loop with Sales to continuously improve the effectiveness of enablement materials.
• Build and maintain deep understanding of the retail and CPG technology market: buyer priorities, industry trends, and competitive positioning.

Requirements

• 4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology
• Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments
• Proven track record developing sales enablement materials that field teams actively use
• Experience leading go-to-market planning and execution for product launches in a quarterly release environment
• Strong analytical mindset: comfortable with win/loss data, market research, and competitive analysis
• Exceptional writing and communication skills: able to distill technical complexity into clear, defensible business value
• Ability to operate strategically and execute hands-on across a range of deliverables simultaneously.
• Preferred: Experience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industries

Benefits

• Health, dental, and vision insurance
• 401(k)
• Paid time off
• Professional development support