Own demand generation across digital channels, from paid media and account-based marketing to marketing automation and campaign execution.
Design and execute multi-channel demand gen programs targeting enterprise retail and CPG buyers across the full funnel, from awareness through pipeline creation.
Own paid media strategy and execution across LinkedIn, Google, and programmatic channels.
Develop and run ABM campaigns targeting named expansion accounts and key new logo targets in the retail and CPG segments.
Track and report pipeline metrics weekly.

4 to 6 years of experience in B2B demand generation or growth marketing, ideally at a SaaS or enterprise technology company.
Proven record of generating pipeline and reporting on revenue impact, not just lead volume.
Hands-on HubSpot experience required; admin-level expertise preferred.
Strong digital advertising skills: LinkedIn Campaign Manager, Google Ads, and experience managing paid budgets.
ABM experience: you have run targeted account campaigns with account selection, multi-touch sequencing, and sales coordination.
Analytical by default: you track what works, cut what does not, and iterate based on data.
Strong project management skills and the ability to execute against a complex campaign calendar across multiple initiatives.

Growth Marketing Manager

Key skills