About this role
NoGigiddy is a digital platform designed for gig workers and side hustlers, connecting them with various earning opportunities. They are seeking a Social Media Ads Manager to oversee paid campaigns on platforms like Meta, TikTok Ads, and Pinterest, focusing on driving traffic efficiently.
Responsibilities:
- Plan, build, and manage paid social campaigns across Meta, TikTok Ads, and Pinterest
- Write ad copy and brief the creative team on winning ad concepts
- Set up pixel tracking, conversion events, and attribution correctly
- Optimize campaigns daily for CPA, CTR, and ROAS
- Conduct audience testing — lookalikes, interest targeting, retargeting
- Run creative A/B tests to find winning angles
- Report weekly on spend efficiency and recommendations for scaling or cutting