Manager, Paid Media

Role Overview

• Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
• Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
• Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels.
• Apply AI-powered solutions to automate and enhance campaign performance.
• Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
• Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
• Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting.
• Lead and execute A/B testing strategies to improve campaign performance.
• Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
• Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects.
• Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes.
• Stay current on digital advertising trends, platform updates, and competitor activity.
• Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.

Requirements

• 5+ years of experience in paid media, preferably in B2B SaaS or tech.
• Proven track record of managing six-figure budgets and delivering measurable results.
• Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms.
• Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar.
• Excellent communication and project management skills.
• Experience with account-based marketing (ABM) is a plus.
• Familiarity with the accounting or audit industry is a bonus, but not required.

Benefits

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
• We offer competitive compensation, including a competitive salary and comprehensive benefits.
• We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
• Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
• We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.