Invoca is an AI-powered revenue execution platform that focuses on transforming customer interactions into profitable growth. They are seeking a Director of Product Design to lead the design quality and creative direction of their platform, while also managing and developing a team of designers. The role involves hands-on design work, strategic influence, and fostering a design culture that integrates with engineering.
Responsibilities:
- Personally own the design of our most strategic, complex, and foundational platform experiences: the work that sets the tone for everything else
- Lead user research and discovery on the hardest, most ambiguous platform problems: get in front of customers, synthesize what they're actually trying to do, and translate insight into product opportunity. The proactive ideas you bring to product leadership come from this work, not from a deck
- Drive the end-to-end design process on those initiatives: discovery, exploration, prototyping, validation, and ship-quality execution
- Bring proactive ideas, opportunities, and prototypes to product and engineering leadership that influence roadmap direction; not just react to Product Briefs
- Establish and evolve the design language, interaction patterns, and AI-native paradigms that define how Invoca looks, feels, and works
- Operate at the boundary of design and front-end development: designing in code where it's faster, partnering directly with engineers on implementation, and closing the gap between design intent and shipped product
- Manage, coach, and grow a team of product designers: give direct feedback, develop people into stronger designers, and build a design culture where the work gets better every cycle
- Set and uphold the quality bar across every surface of the platform; review work consistently, and don't let inconsistent or middling design ship
- Own platform-level UX cohesion: ensure individual designers' workstreams add up to one coherent product, not a federation of features
- Partner with PMs and tech leads to build design fluency across the broader product org. Not every design decision will run through your team, and you'll help ensure the people making those decisions are equipped to make them well
- Define how the design org operates: rituals, critique culture, design ops, tooling and the integration of AI-assisted workflows that keep the team's velocity matched to the pace of AI-accelerated engineering
- Extend that operating model beyond the design team: give PMs, tech leads, and engineers the patterns, components, guardrails, and feedback loops they need to make strong design decisions on the work that doesn't run through your team
- Partner closely with Product Management & Engineering leadership as a peer voice in shaping strategy, prioritization, and roadmap
- You'll bring an AI-first operating model to everything the design team does: how ideas are explored, how prototypes are built, how handoffs happen, and how the gap between design and front-end engineering gets closed
- You'll have a clear, evolving point of view on which AI design and prototyping tools your team should adopt, and you'll lead by doing, not by delegating
Requirements:
- 10+ years of product design experience
- 4+ years leading and managing other product designers in a B2B SaaS or enterprise software environment
- A portfolio that demonstrates exceptional craft across visual design, interaction design, and systems thinking, with clear examples of complex platform work
- Deep, hands-on experience designing for AI-powered products: agentic experiences, conversational interfaces, generative UI, and human-in-the-loop workflows
- A hands-on practice of generative and evaluative research: customer interviews, contextual inquiry, usability testing, scrappy validation
- Genuine comfort operating at the boundary of design and front-end development
- Demonstrated experience shaping product strategy and direction, not just executing on it
- Experience designing for complex enterprise platforms with multiple personas and deep configurability
- Able to articulate design rationale clearly to executives, engineers, and customers
- Give direct feedback with care, receive it with curiosity, and can say the hard thing in the room when it needs to be said
- Background in conversation intelligence, CCaaS, MarTech, AdTech, or analytics platforms
- Experience evolving or building a design system that scales across a multi-product platform
- Public point of view on the future of design in the AI era: writing, speaking, or community involvement