Director, Product Design

Role Overview

• Personally own the design of our most strategic, complex, and foundational platform experiences: the work that sets the tone for everything else
• Lead user research and discovery on the hardest, most ambiguous platform problems: get in front of customers, synthesize what they're actually trying to do, and translate insight into product opportunity. The proactive ideas you bring to product leadership come from this work, not from a deck.
• Drive the end-to-end design process on those initiatives: discovery, exploration, prototyping, validation, and ship-quality execution
• Bring proactive ideas, opportunities, and prototypes to product and engineering leadership that influence roadmap direction; not just react to Product Briefs
• Establish and evolve the design language, interaction patterns, and AI-native paradigms that define how Invoca looks, feels, and works
• Operate at the boundary of design and front-end development: designing in code where it's faster, partnering directly with engineers on implementation, and closing the gap between design intent and shipped product
• Manage, coach, and grow a team of product designers: give direct feedback, develop people into stronger designers, and build a design culture where the work gets better every cycle
• Set and uphold the quality bar across every surface of the platform; review work consistently, and don't let inconsistent or middling design ship
• Own platform-level UX cohesion: ensure individual designers' workstreams add up to one coherent product, not a federation of features
• Partner with PMs and tech leads to build design fluency across the broader product org. Not every design decision will run through your team, and you'll help ensure the people making those decisions are equipped to make them well
• Define how the design org operates: rituals, critique culture, design ops, tooling and the integration of AI-assisted workflows that keep the team's velocity matched to the pace of AI-accelerated engineering
• Extend that operating model beyond the design team: give PMs, tech leads, and engineers the patterns, components, guardrails, and feedback loops they need to make strong design decisions on the work that doesn't run through your team
• Partner closely with Product Management & Engineering leadership as a peer voice in shaping strategy, prioritization, and roadmap.

Requirements

• Player/Coach Track Record: 10+ years of product design experience, with 4+ years leading and managing other product designers in a B2B SaaS or enterprise software environment. You can point to recent work you personally designed and designers you've grown: not one or the other.
• A Portfolio that Proves It: A portfolio that demonstrates exceptional craft across visual design, interaction design, and systems thinking, with clear examples of complex platform work, not just marketing sites or consumer one-offs. Your portfolio shows both the strategic scope and the pixel-level execution.
• AI-First Design Fluency: Deep, hands-on experience designing for AI-powered products: agentic experiences, conversational interfaces, generative UI, and human-in-the-loop workflows. You have an active, evolving practice with modern AI design and prototyping tools and a clear point of view on how design teams should operate now that engineering velocity has fundamentally changed.
• Research Instincts: A hands-on practice of generative and evaluative research: customer interviews, contextual inquiry, usability testing, scrappy validation. You don't outsource discovery; you've built the instincts that come from sitting with users yourself. You've also figured out how to use AI to accelerate synthesis and pattern-finding across qualitative data, and you have a point of view on where it helps and where it doesn't.
• Design-to-Engineering Integration: Genuine comfort operating at the boundary of design and front-end development: whether that's designing in code, working alongside engineers in the codebase, or building a model for how design handoff works in a world with UX engineers and AI-assisted implementation. You've thought about this and have opinions.
• Strategy Shaper, Not Just Executor: Demonstrated experience shaping product strategy and direction, not just executing on it. Examples where your design thinking changed what the company decided to build. You come with ideas, not just responses.
• Enterprise Platform Depth: Experience designing for complex enterprise platforms with multiple personas and deep configurability. You understand the difference between designing for consumer delight and designing for enterprise utility, and you can hold both.
• Direct Communicator: Able to articulate design rationale clearly to executives, engineers, and customers. You give direct feedback with care, receive it with curiosity, and can say the hard thing in the room when it needs to be said.

Tech Stack

• React

Benefits

• Flexible Time Off – We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
• Paid Holidays – Invoca provides 20 U.S. paid holidays, including a winter break, giving you ample opportunity to refresh and spend time with friends and family.
• Health Benefits – Our healthcare program includes medical, dental, and vision coverage, with multiple plan options to choose what works best for you and your family. Fertility assistance is also included.
• Retirement – Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
• Stock Options – All employees are invited to share in Invoca’s success through stock options.
• Mental Health Program – Well-being support on a broad range of issues is available through our SpringHealth program.
• Paid Family Leave – Up to 12 weeks of 100% paid leave is provided for baby bonding, adoption, and caring for family members.
• Paid Medical Leave – Up to 12 weeks of 100% paid leave is provided for childbirth and medical needs.
• InVacation – As a thank-you to our long-term team members, we offer a bonus after 7 years of service.
• Wellness Subsidy – We provide a subsidy that can be applied toward gym memberships, fitness classes, and more.