Gaming Marketing and Events Manager

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. The Gaming Marketing & Events Manager plays a critical role in aligning online and retail gaming experiences, focusing on promoting BetMGM and Borgata brands across MGM properties.

Responsibilities:

• Acting as one of the primary points of contact for MGM, the Gaming Marketing & Events Manager will work alongside the Sr. Manager in strategy, execution, and optimization of integrated marketing initiatives which inspire existing land-based players to choose BetMGM (MI) /Borgata Online (NJ) as their preferred online gaming destination
• This individual will play a key role in strengthening brand awareness, customer conversion, and long-term loyalty across our physical and digital channels
• In addition, the Gaming Marketing & Events Manager will lead and oversee gaming event/activation execution
• Some examples this includes are on-property Big Pull events, VIP experience weekends with MGMAir & co-branded digital-to-retail campaigns that drive player acquisition and engagement through Betting Hero
• The role will partner closely with MGM marketing and special events teams, to ensure cohesive brand representation and seamless execution and guest experience
• Manage relationships between the BetMGM (MI)/Borgata Online (NJ) gaming teams and our land-based estate of MGM properties, with the principal goal of ensuring our BetMGM (MI)/Borgata Online (NJ) gaming labels are well advertised and presented within the properties
• Timely support, regular communications, and prompt assistance with issues will all be commonplace
• Partner with MGM Property Special Events and Marketing teams to support balanced brand placements, on-property activations, and promotional visibility aligned with internal campaign calendars
• Serve as a day-to-day liaison between property teams (event operations and digital/physical signage) for BetMGM (MI) /Borgata Online (NJ) to coordinate logistics, staffing, promotional materials, and compliance requirements
• Oversee and provide day-to-day direction to the BetMGM (MI) /Borgata Online (NJ) gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on-site execution to ensure successful delivery of all casino-related events and on-site activations
• Leverage the MGM Property Special Events calendar to see where omni-channel opportunities are possible to stand up
• Oversee and provide day-to-day direction to the gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on-site execution to ensure successful delivery of all gaming-related events and activations
• Plan, coordinate, and execute gaming-related property events, including tournaments, promotional activations, VIP experiences, and brand showcases
• Ensure events are delivered on time, on budget, and aligned with brand standards
• Maintain and manage a property-level gaming event calendar, ensuring alignment with marketing campaigns, seasonal initiatives, and corporate objectives
• Serve as a day-to-day liaison between property teams, event operations, and BetMGM (MI)/Borgata Online (NJ) gaming events/marketing team to coordinate logistics, staffing, promotional materials, and compliance requirements
• Support on-site event execution as needed, including betting hero support, vendor coordination, event setup, compliance, signage placement and troubleshooting
• Partner with the Business Intelligence team to analyze campaign and event performance, tracking KPIs such as attendance, new player acquisition, engagement, and ROI
• Provide recommendations for improvement based on findings
• Collaborate with the CRM and Loyalty teams to support targeted communications for property-based campaigns and event promotions, ensuring messaging is timely and performance-driven
• Conduct competitive research on omnichannel gaming and property-based event strategies to identify trends, promotional mechanics, and opportunities for differentiation

Requirements:

• 3+ years of experience in gaming, marketing, event management, hospitality, or related industry, with demonstrated ownership of live event execution
• Willingness and ability to travel regularly to east coast regional MGM properties to support planning meetings, team oversight, and on-site event execution, including evenings and weekends as business needs require
• Proven experience leading or directing an events team, providing day-to-day guidance, setting priorities, and ensuring accountability across planning and execution phases
• Demonstrated success executing live events and on-property activations, including vendor coordination, cross-functional alignment, budget management, and real-time problem-solving
• Experience collaborating across multiple departments (marketing, operations, VIP services, hospitality, and property leadership) to deliver integrated campaigns and seamless guest experiences
• Strong organizational and project management skills, with the ability to manage multiple large-scale initiatives simultaneously while balancing regional priorities
• Strong commercial acumen with experience analyzing performance data, presenting insights clearly, and translating findings into actionable strategies
• Exceptional written and verbal communication skills, with the ability to influence stakeholders at multiple levels
• Strong analytical skills with high attention to detail and a proactive, solution-oriented mindset
• Ability to obtain and maintain a gaming license in applicable jurisdictions as a condition of hire and continued employment
• Knowledge of online and land-based casino operations is preferred, with understanding of regulatory considerations in highly controlled environments
• Familiarity with regional MGM Resorts properties and/or BetMGM's product ecosystem preferred