Responsible for creating demand, shaping market perception, and translating customer insights into action to drive growth across Avantor’s chemicals portfolio
Develop and execute marketing strategies that generate qualified opportunities and improve win rates
Lead structured programs to collect and analyze customer feedback, win/loss outcomes, and competitive intelligence
Partner with Product Managers to design and execute launch strategies, customer communications, and sales enablement materials
Own the JT Baker® Strategy and narratives across all channels
Define and track marketing effectiveness metrics—lead quality, conversion rates, return on investment (ROI), and campaign impact on orders and revenue
Partner with Regional Marketing, Sales Operations, and Product Management to ensure campaign integration and pipeline health.

Bachelor’s degree in Marketing, Business, Communications, or a related technical field required
Minimum of 10 years of experience in business-to-business (B2B) marketing, preferably in the life sciences, biotechnology, or industrial sectors
Proven experience in demand generation, digital marketing, and ABM programs
Strong background in developing go-to-market strategies and leading cross-functional launch execution
Demonstrated ability to translate customer insights into marketing programs that deliver measurable business results
Exceptional collaboration skills and ability to influence in a matrixed organization.
Prior experience supporting complex, technical product portfolios such as single-use assemblies, pumps, or process systems preferred.
Familiarity with C4C or related CRMs, marketing automation platforms, and campaign analytics tools preferred.

Senior Director, Marketing – Production Chemicals

Key skills