Head of Marketing

Role Overview

• Serve as a strategic partner to the CRO and executive leadership team, owning programs, systems, and content that create inbound pipeline and drive market awareness.
• Transform a lean marketing function into a measurable demand creation engine.
• Develop digital marketing programs, aligning with Sales through reverse pipeline math.
• Own field marketing strategy and manage partner co-marketing programs.
• Oversee brand standards and develop an analyst and industry influencer engagement strategy.
• Leverage AI for content and messaging updates based on market signals.
• Partner with the VP of Revenue Operations on various marketing operational aspects.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus
• 8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability
• Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated
• Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement
• Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution
• Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally
• Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met
• Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus
• Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles (Preferred)
• Experience owning large-format annual client conferences and high-investment industry event programs (Preferred)
• Background in high-growth, PE-backed, scale-up SaaS environments (Preferred)
• Familiarity with channel partner marketing models and partner-influenced pipeline reporting (Preferred)
• Experience building or scaling a product marketing function, or working closely alongside a PMM team (Preferred)

Tech Stack

• SQL

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Flexible working arrangements
• Professional development opportunities