Global Field Marketing Manager

OneSource Virtual (OSV) is a leading provider of Business-Process-as-a-Service (BPaaS) solutions for Workday, specializing in HR, payroll, and finance services. The Global Field Marketing Manager will develop and execute strategies for in-person events and trade shows to enhance brand awareness and lead generation while collaborating with cross-functional teams to align marketing efforts with business goals.

Responsibilities:

• Develop a comprehensive strategy for in-person events and trade shows, including audience targeting, timelines and deadlines, goal setting, budget requirements, content development, promotion, engagement tactics, demand generation, and robust post-event follow-up to maximize lead generation, brand awareness, and thought leadership positioning
• Execute planned events in person or virtually, serving as the primary point person and owning all aspects of our onsite presence and logistics as well as overall event success
• Manage multiple projects and programs simultaneously, leveraging monday.com to meet deadlines and request partnerships from other team members
• Manage the use and promotion of the pre-event list. Post-event, manage the lead processing, nurturing, and follow-up in partnership with BDRs to drive meeting and opportunity creation
• Manage overall budget and event calendar for the fiscal year. Ensure cost-effective and optimal use of resources
• Build and iterate on best practices and repeatable processes to drive efficiency and scale event programs
• Effectively communicate and collaborate with cross-functional teams, including sales, digital marketing, marketing operations, partner marketing, and demand generation on event-specific messaging, activations, branding, demos, and speakers. Align field marketing efforts with broader initiative and revenue targets
• Work closely with the alliances and partner marketing teams to build strong co-marketing relationships with partners, jointly plan mutually beneficial events, and execute these joint programs
• Work closely with regional and territory sales leaders to understand market needs and develop field marketing strategies to address them
• Communicate post-event follow-up plans to sales and share progress toward goals
• Contribute actively to the global field marketing team and broader Marketing organization, sharing key learnings, best practices, and the creation of shared processes and content
• Deliver effective communications to internal and external sales/marketing partners on field marketing and event-related programs
• Utilize data to assess overall event program contributions, inform decision-making, make recommendations on future events, and collaborate with leaders to continually improve reporting mechanisms
• Forecast, budget, meticulously measure, analyze, refine, and share the impact of field programs related to our overall GTM pipeline and performance goals
• Leverage technology tools to support data analysis and reporting

Requirements:

• 2-3 years of relevant Field Marketing experience in B2B Field Marketing for a technology or SaaS company
• Experience planning and executing creative, impactful field marketing events and trade show-related programs
• Quick-thinking, calm under pressure, and able to take ownership
• Data-driven and focused on tracking, measuring, and analyzing event performance and ROI
• A quick learner who thrives in a dynamic, fast-paced environment wearing multiple hats
• Ability and motivation to develop close, trusting relationships with sales leaders and AEs
• Strong time management skills with the ability to plan for and manage multiple priorities and competing deadlines
• Excellent written and oral communication skills and a professional demeanor
• Ability to travel 15%-20%
• Experience with Salesforce, Hubspot, On24, monday.com, and Microsoft Office
• Experience with Workday or another HR or finance technology provider