Global Marketing Manager - Flexible Packing

Michelman is a global developer and manufacturer of specialized sustainable chemistry. They are seeking a Global Marketing Manager to create growth strategies and lead major programs for the Flexible Packaging segment, focusing on sustainable solutions and collaboration with R&D teams.

Responsibilities:

• Own and manage the segment strategic planning process and growth plan
• Identify, quantify, and prioritize strategic market opportunities utilizing sound market and industry research and develop and deliver the business case
• Develop competitive and technology landscape, mapping Michelman competitive position/advantage/strategy
• Build value chain analysis, including key relational players and industry ecosystem
• Conduct primary market research and insights through VOC collection at key customers and other influencers to refine the strategy
• Develop and execute business plans for target segments
• Establish and monitor segment pricing strategy
• Work closely with a cross functional group of R&D, Business Development, and Sales associates to establish and manage the market development and growth strategy for the segment using project management and stage gate/concept to commercialization processes
• Evaluate opportunities driven by market-needs and translate them into product concept proposals for evaluation and consideration
• Develop next generation product concepts that solve unmet needs of the marketplace and specific applications
• Sponsor product development growth projects utilizing a stage gate/concept commercialization process together with project management tools
• Develop the business case, value proposition, and pricing strategy
• Work collaboratively with allied partners (OEMs of equipment/technology and channel partners who may not be direct customers) to develop and commercialize new products and technologies
• Conduct voice of customer work to uncover and validate market needs
• Plan, execute, and support commercial launch
• Identify and engage key buying influencers in target markets working with sales and business development
• Promote Michelman solutions, identify pull-through sales opportunities, and work with Sales and Business Development to deliver growth of existing products
• Develop strategies and tactics to build the brand and support launches with advertising and sales promotions and provide direction and leadership to Michelman's market communications (MARCOM) team
• Provide awareness and networking with related associations and attendance at industry conferences related to the circular economy will be required
• Ability to be the face of Michelman to the flexible packaging industry representing our place in the circular economy including committee/board memberships and presentations at key conferences and trade shows
• Perform related duties as assigned or as the situation dictates

Requirements:

• Bachelor's degree from an accredited university in Science, Engineering or Bachelor's degree in Business with relevant industry experience
• Minimum 10 years of experience in flexible packaging markets
• 5 years B2B marketing experience in the chemicals supply chain industry with notable progression of responsibilities
• Proven ability to develop and deliver strategic business plans including analysis and quantification of potential and addressable markets
• Proven track record of launching new growth programs and delivering results
• Strong network of contacts in the flexible packaging industry
• Deep understanding of the flexible packaging industry; the market, competitors, value chain, customers and applications
• High technical aptitude for packaging. Strong understanding of the role of coatings, coating application and coating functionality in fiber and film-based packaging solutions
• Past experience in regulated industries and applications, particularly in food industries with related knowledge of food contact
• Deep understanding of the concept of the circular economy and the current ongoing efforts of brands and converters to help fulfill this vision
• Proven ability and knowledge to communicate product needs using technical terminology that will help guide technical development teams
• Strategic thinker with strong problem-solving and organizational skills
• Ability to work in a fast-paced, matrix-based environment with multiple priorities
• Excellent written and verbal communication skills
• Strong external focus with a growth mindset
• Ability to effectively lead and manage teams in a collaborative environment
• High levels of self-motivation, initiative, and interpersonal skills
• Ability to quickly learn and use specialized business software (business intelligence, sales and marketing software, business justification)
• Advanced business degree preferred