Growth Marketing Manager

Humin is a global nonprofit dedicated to making wellbeing real by translating science into action. The Growth Marketing Manager will build and operate systems that drive acquisition, engagement, and retention across Humin’s ecosystem, focusing on lifecycle marketing, automation, and performance optimization.

Responsibilities:

• Drive lifecycle strategy across email and CRM, from onboarding through retention
• Build and manage segmentation frameworks across audiences (consumer, educators, enterprise, donors)
• Design and implement automated journeys tied to activation and engagement
• Drive email list growth through value-based acquisition (content, tools, community)
• Manage and optimize CRM/automation platforms (e.g., Mailchimp, HubSpot)
• Establish and run testing across lifecycle touchpoints
• Own social growth optimization strategy and tactics, focused on engagement quality and conversion in owned channels (IG, TikTok, LinkedIn, YouTube, Facebook, etc.)
• Build repeatable systems for content distribution and audience capture
• Partner closely with paid media to align organic and performance efforts
• Test and optimize formats, cadence, and platform-specific strategies
• Translate social engagement into measurable growth (email, product, community)
• Own content calendar, publishing workflows, and cross-channel coordination
• Build systems for content organization, tagging, and reuse across lifecycle and social
• Align content delivery with lifecycle stages and growth priorities
• Ensure content is structured for consistent execution and performance tracking
• Support marketing performance tracking across lifecycle and growth channels
• Help maintain dashboards and reporting tied to core community goals
• Ensure data integrity across CRM, campaign tools, and analytics platforms
• Identify and implement improvements in tooling, integrations, and workflows

Requirements:

• 5–8+ years in growth, lifecycle, or marketing performance roles
• Proven track record building marketing systems and automations
• Hands-on experience with CRM and marketing automation tools (Mailchimp, HubSpot, etc.) and integrating CRM with product or user data systems
• Strong understanding of segmentation, lifecycle design, and behavioral triggers
• Experience across both DTC and B2B growth models (ecom, lead gen, or product-led)
• Data-fluent in AI, comfortable with dashboards, testing, and performance analysis
• Demonstrated experience implementing new tools or processes for growth outcomes
• Working knowledge of social platform dynamics and growth mechanics
• We conduct background checks as part of our pre-employment screening process and follow all EEOC and FCRA regulations regarding the use of criminal records in the hiring process
• Be able to work in the US without requiring sponsorship
• Potential occasional domestic travel
• Experience in mission-driven or health organizations
• Familiarity with product analytics tools (e.g., AppsFlyer, Amplitude, Mixpanel)
• Background in subscription, app-based, or community-driven products