Senior Growth Marketing Lead

Oleria provides adaptive and autonomous identity security solutions, and they are seeking a Senior Growth Marketing Lead to drive their marketing efforts. The role involves owning growth metrics, managing campaign strategies, and ensuring effective communication across teams to reinforce Oleria's market position.

Responsibilities:

• AI-powered campaign workflows: automated lead nurturing, signal-based outbound triggers, and personalized ABM sequences built with AI — not manually assembled in spreadsheets
• Content velocity: 3-5 campaign assets per week (landing pages, email sequences, social, ads) using AI drafting and the Bangalore web/design engineer for production
• Pipeline model management: own the marketing-sourced path of Oleria's two-path pipeline model, tracking from lead to closed-won with full attribution
• Campaign strategy and execution across paid, organic, and event channels
• Marketing budget allocation and pipeline contribution reporting
• Founder prep and messaging frameworks for conferences, analyst briefings, and media
• Partnership activation from the marketing side (AWS Marketplace, channel partners)
• Cross-functional operating rhythm: continuous pipeline reviews with sales, campaign retrospectives, planning aligned to the business target
• Marketing attribution and full-funnel transparency

Requirements:

• 5–8 years in B2B SaaS growth marketing, demand generation, or marketing operations — ideally at a Series A–C cybersecurity or enterprise software company where you were the first or second marketing hire, not inheriting an existing machine
• You've personally built and run campaigns, not just managed vendors who did. You know Pardot (or HubSpot/Marketo), Google Ads, LinkedIn Ads, and SEMrush at an operator level
• Experience preparing executives or founders for high-stakes moments: keynotes, analyst briefings, board presentations, media interviews
• Comfort with data: you pull your own pipeline reports, build your own dashboards, and make budget decisions based on what the numbers say
• You are AI-native. Claude, GPT, and AI research tools are your daily multipliers — not experiments. You draft campaigns in hours, pull competitive intel in minutes, and generate 10 messaging variants before most marketers finish one. Show us your AI workflow in the interview
• You've rebuilt or stood up a marketing function from scratch. You know what it means to have no playbook, no existing campaigns, and no team to inherit — and that energizes you
• You've worked across time zones and can set clear weekly objectives for a remote team while giving them autonomy to deliver
• Strong opinions on what works in enterprise security marketing, loosely held when the data says otherwise
• Experience working directly with product/engineering teams on PLG or product-led sales motions
• Familiarity with the Rule of 60 or similar GTM efficiency frameworks for capital-efficient growth
• Experience in identity security, IAM, IGA, or adjacent cybersecurity markets
• Familiarity with Clay, Dreamdata, or similar modern GTM tooling
• Experience with product-led growth motions alongside enterprise sales
• Background at an AI-first or AI-native company