Vice President, Global Growth Marketing

Quantum Metric is a leader in digital analytics, helping organizations optimize their digital journeys. They are seeking a Vice President of Global Growth Marketing to lead the strategy and execution of their global demand generation efforts, partnering with various teams to drive measurable pipeline growth and establish the company as a market leader.

Responsibilities:

• Lead the company’s global marketing pipeline generation strategy across digital, campaigns, field, ABM, and outbound channels
• Identify opportunities to accelerate deal velocity through targeted marketing engagement across the funnel
• Partner with Sales leadership to align marketing investment with revenue priorities and account strategy
• Manage and develop a high-performing team across: Integrated Campaigns, Digital Marketing, Events & Field Marketing, Website & Conversion Optimization, Marketing Operations, Marketing Analytics
• Establish clear performance frameworks, operational rigor, and accountability across the organization
• Foster a culture of experimentation, measurement, and continuous improvement
• Own the company’s digital demand engine including paid media, organic search, AI search, and website performance
• Lead the evolution of the company’s website into a high-performing demand capture and conversion platform as well as enterprise research hub
• Drive thought leadership and digital presence that establishes Quantum Metric as the leader in digital analytics
• Establish rigorous measurement frameworks connecting marketing investment to pipeline and revenue impact
• Partner with Revenue Operations to ensure accurate attribution, funnel visibility, and forecasting alignment
• Develop programs that drive engagement within target accounts and accelerate deal progression
• Build integrated marketing plays that combine digital, events, and account-based engagement
• Partner with Customer Success and GTM teams to drive expansion and adoption across existing customers
• Own the annual and quarterly marketing budget planning process, ensuring investments align with company growth targets and revenue objectives
• Partner closely with Finance and executive leadership to develop marketing forecasts tied to pipeline generation and revenue outcomes
• Manage ongoing budget reconciliation, ensuring accurate tracking of marketing investments and performance across programs and channels
• Continuously optimize marketing investment allocation across programs, channels, and geographies to maximize business impact

Requirements:

• 10+ years of B2B marketing experience with at least 5+ years leading growth or demand generation teams in a high-growth SaaS environment
• Proven experience coaching and scaling high-performing marketing organizations responsible for global pipeline generation
• Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Customer Success, and Revenue Operations
• Track record of developing and mentoring marketing leaders while building strong, accountable teams
• Experience operating as a senior marketing leader influencing executive-level strategy and company growth initiatives
• Deep experience designing and executing demand generation strategies for complex enterprise sales cycles
• Proven ability to generate and accelerate pipeline across large target accounts through integrated marketing programs
• Strong understanding of enterprise account-based marketing strategies and how to operationalize them at scale
• Demonstrated success increasing marketing's influence across early and mid-stage pipeline
• Expertise across modern digital demand generation channels including paid search and paid social, SEO and AI search, content-led demand generation, conversion optimization, website experience and personalization
• Strong understanding of how digital signals and behavioral data inform account engagement strategies
• Deep understanding of marketing operations and the systems required to scale revenue marketing
• Familiarity with modern marketing technology stacks including Salesforce, Hubspot, Qualified, Clay, Tableau (experience with Quantum Metric a plus)
• Strong analytical mindset with the ability to translate complex data into clear strategic decisions
• Experience implementing measurement frameworks that balance attribution, pipeline analysis, and account engagement insights
• Highly strategic with a strong bias toward execution and measurable impact
• Data-driven decision maker with strong business and financial acumen
• Collaborative leader who builds strong partnerships across the organization
• Comfortable navigating ambiguity while driving clarity and direction for teams
• Strong communicator capable of influencing stakeholders at all levels of the organization