Vice President, Growth Marketing

CookUnity is a pioneering platform that connects consumers with top chefs, delivering millions of meals across the country. The Vice President of Growth Marketing will lead the company's growth strategy, focusing on customer acquisition, retention, and lifetime value through various digital and offline channels.

Responsibilities:

• Lead the Growth Strategy: Own the full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting CAC and maximizing LTV
• Team Leadership: Build, mentor, and inspire a team of high-performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and retention
• Channel Excellence: Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affiliate, and partnership-based growth
• Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive decisions
• Product-Led Growth: Partner with Product and Tech to identify and execute high-impact growth loops, cross-sell, upsell, and referral initiatives across the CookUnity ecosystem
• Brand x Growth Integration: Collaborate with Creative and Brand to develop compelling storytelling and performance-driven creative that elevates CookUnity’s chef-led value proposition
• Forecasting & Performance Management: Own growth forecasting, budget allocation, and reporting across all digital and offline performance channels
• Thought Leadership: Stay ahead of emerging trends, technologies, and platforms (AI, personalization, creator economy, etc.)—ensuring CookUnity remains at the forefront of modern marketing innovation

Requirements:

• 12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast-paced, high-growth DTC or marketplace environments
• Proven success leading large-scale customer acquisition and retention programs across multiple channels
• Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting
• Exceptional leadership experience building and managing teams across media, data, creative, and product functions
• Strong background in experimentation frameworks, conversion rate optimization, and funnel diagnostics
• Demonstrated success partnering with senior executives to shape company strategy and growth objectives
• Experience managing large marketing budgets with an ROI-driven, analytical mindset
• Bachelor's degree required; MBA or advanced degree preferred
• MBA or advanced degree preferred