Product Marketing Manager

Enlyte is a company that combines innovative technology and clinical expertise to support recovery after workplace injuries. They are seeking a Product Marketing Manager for their Clinical Solutions team to drive marketing campaigns and sales enablement initiatives that enhance customer engagement and business growth.

Responsibilities:

• Develop and execute large, multi-touch marketing campaigns that drive awareness and engagement for Enlyte's clinical solutions
• Build comprehensive campaign briefs that outline strategy, messaging, tactics, timeline, and success metrics
• Present campaign debriefs with performance analysis, learnings, and data-driven optimization recommendations
• Make strategic optimization decisions based on performance data to continuously improve campaign effectiveness and ROI
• Create marketing content and sales tools specifically designed to help Area Sales Managers successfully sell field case management solutions
• Develop high-quality sales collateral including one-sheets, case studies, competitive positioning, ROI materials, and sales presentations
• Provide ongoing field sales support, training, and responsive assistance to ASMs
• Gather and incorporate field feedback to ensure marketing materials address real selling challenges and customer needs
• Develop thought leadership content that positions Enlyte as a clinical authority in workers' compensation
• Create educational and clinical content across multiple formats (webinars, articles, case studies, whitepapers, infographics)
• Ensure all content is clinically accurate, compelling, and aligned with Enlyte's brand and positioning
• Translate complex clinical and technical information into accessible, engaging content for diverse audiences
• Lead recurring webinar and educational programs that support ASM selling efforts and customer engagement
• Manage program strategy, speaker coordination, content development, and promotional execution
• Track program performance, participant feedback, and ROI
• Continuously optimize programs based on data and stakeholder feedback
• Drive alignment and collaboration across clinical product leadership, sales, creative, digital marketing, marketing operations, and subject matter experts
• Manage complex project dependencies and timelines in a matrixed organization
• Communicate effectively with diverse stakeholders with different priorities and perspectives
• Ensure clinical accuracy, compliance, and quality standards across all marketing materials

Requirements:

• 5+ years in product marketing, demand generation, sales enablement, sales support, or related B2B marketing roles
• Demonstrated experience developing and executing multi-touch marketing campaigns
• Proven ability to manage large, complex projects in a matrixed organization
• Strong understanding of campaign planning, execution, and optimization
• Experience creating product messaging, sales collateral, and marketing content
• Background in webinar, event support, or recurring program management
• Healthcare, clinical, or casualty/workers' compensation industry experience (preferred)
• Proficiency with marketing automation platforms, analytics tools, and campaign management software
• Experience presenting to senior leadership and diverse stakeholder groups
• Self-directed, adaptable, and comfortable working in ambiguous environments
• Customer-focused mindset with commitment to understanding ASM and end-customer needs
• Continuous improvement orientation with data-driven decision-making approach