Translate customer data, research, and segmentation into clear audience strategies that inform how GEICO shows up in the market.
Identify emerging consumer behaviors and competitive shifts, turning signals into opportunities for growth.
Ensure audience insights are consistently embedded into campaign strategy, messaging, and channel decisions.
Lead high-impact strategy workstreams tied to enterprise growth priorities.
Frame ambiguous business problems, develop hypotheses, and structure analysis to drive clarity and action.
Build data-backed recommendations that influence marketing investment, prioritization, and go-to-market strategy.
Write clear, compelling strategy narratives for senior leadership, including the CMO, CEO, and executive team.
Support annual and quarterly planning cycles with insight-driven recommendations and prioritization frameworks.
Help shift GEICO from static planning to agentic strategy where marketing decisions are continuously informed and optimized by data, models, and real-time signals.

5+ years of experience in marketing strategy, growth strategy, customer insights, analytics, or related roles.
Hands-on experience with customer segmentation, data analysis, or strategic problem-solving.
Strong ability to synthesize complex data into clear insights and actionable recommendations.
Experience supporting cross-functional initiatives in a fast-paced, evolving environment.
Excellent written and verbal communication skills, with comfort presenting to senior stakeholders.
Familiarity with research tools, analytics platforms, or experimentation methodologies (formal expertise not required).
Experience using AI-assisted design tools (e.g., for concepting and rapid iteration) is a plus.
Bachelor’s degree required; advanced degree a plus but not required.

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility
We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Manager, Marketing Strategy

Key skills