Key skills
Growth MarketingDemand GenerationPerformance MarketingProduct MarketingContent MarketingBrand MarketingCross-channel CampaignsA/B TestingFunnel OptimizationMarketing AnalyticsGoogle AnalyticsMixpanelAmplitudeMarketing Automation PlatformsAIAnalyticsLeadershipCustomer SuccessSales
About this role
Rasa is a leader in generative conversational AI, enabling enterprises to build and deliver next-level AI assistants. They are seeking a Growth Marketing Manager to orchestrate marketing efforts, design and run experimentation-driven campaigns, and collaborate with various teams to improve conversion rates and accelerate pipeline growth.
Responsibilities:
- Campaign orchestration: Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels) across Google, LinkedIn, Meta, and other paid media platforms
- AI-powered execution: Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output—while maintaining a high quality bar
- Audience-first strategy: Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities
- Cross-functional connector: Work across product, sales, customer success, and leadership to align on priorities, improve conversion rates, and ensure marketing efforts ladder up to company goals
- Focus on high-impact work: Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and a scattered content ideas
- KPIs & efficiency: Owning key growth metrics, including conversion rates, pipeline velocity, and revenue attribution
Requirements:
- 5–8+ years of experience in B2B startup marketing with a strong foundation in growth, demand gen, or performance marketing and exposure to other subfunctions (product marketing, content, brand)
- Track record of designing and running cross-channel campaigns with measurable impact, including experience with A/B testing and funnel optimization
- Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, Mixpanel, Amplitude) and marketing automation platforms
- Scrappy and adaptable: thrives in ambiguous environments, comfortable rolling up sleeves and experimenting
- Collaborative connector who can align product, GTM, and leadership teams around shared goals