Regional Marketing Manager – Psychiatry

Role Overview

• Develop, implement, and maintain accountability for interactions and feedback with key EEs.
• Must be able to interact effectively with national and regional EEs and be able to confidently represent AbbVie’s interests while searching for solutions that ultimately improve patient care.
• Must identify emerging EEs, both physicians and mid-levels, to expand the AbbVie footprint in the Psychiatry space.
• Responsible for engagement with EEs and attendance at the key medical congresses.
• Supports identification and coordination of Commercial leadership engagements at key conferences.
• Provides in-depth insights based on assimilation of key stakeholder feedback, leveraging diversity of experience as a strategic advantage to strengthen insights generation, collaboration, and problem solving.
• Responsible for specific geographical areas of the country, understanding market drivers, competitive landscape, and provider dynamics.
• Translate local area business needs into local strategies while aligning them to the national marketing plan.
• Supports the field with resource maximization, local congress identification and innovative regional speaker programs.
• Partners closely with salesforce leadership to identify and communicate opportunities and presents business plans to sales leadership 2x/year.
• Continually evaluate and apply knowledge of the effectiveness and efficiency of key tactics.
• Effectively manage projects to deliver high-quality work in a timely fashion.
• Ensure that regulatory and compliance guidelines are followed.
• May be responsible for leading key team workstreams and working with multiple cross-functional partners to ensure successful execution, i.e. team compliance lead, ad board support, insight dissemination to the IBT, national congress lead support, speaker budget lead etc.
• Maintains understanding of disease and competitive marketplace.
• Operates in compliance with all AbbVie internal policies and applicable external regulatory requirements.

Requirements

• At least 5 years of pharmaceutical experience is required (either sales and/or marketing)
• Strong business acumen and proficient use of business tools; possesses strategic and critical thinking capabilities.
• Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior leadership
• Proven project management skills and prioritization among competing business needs
• Is a self-starter, intellectually curious, and can change course rapidly where required
• Identifies problems proactively and conceptualize solutions using creativity and innovation
• Is open to suggestions and experimentation for improvement, embraces ideas from others, encourages innovation but is grounded in reality
• Operates effectively in a matrixed environment
• Knowledge of applicable regulations and standards affecting pharmaceutical products
• Willingness to travel up to 25%, attending national and regional conferences, sales and marketing meetings and field visits
• Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements.

Benefits

• paid time off (vacation, holidays, sick)
• medical/dental/vision insurance
• 401(k) to eligible employees
• long-term incentive programs