Marketing Content Strategist

UtiliSave LLC is a leader in utility bill auditing with over 35 years of experience, seeking a Marketing Content Strategist to enhance their brand and establish their CEO as a thought leader in the industry. The role involves developing content strategy, managing the content calendar, and driving brand awareness through various marketing channels.

Responsibilities:

• Develop deep fluency in UtiliSave's audit methodology, tariff expertise, and client success stories to produce content that communicates our value with authority and precision
• Own and execute the full content calendar for social media, email campaigns, sales materials, and marketing collateral aligned with company growth goals
• Lead content creation that promotes our brand strategy and ensures consistent messaging — honest, expert, and tenacious across all touchpoints
• Drive SEO/SEM, paid media (Google Ads, Meta, LinkedIn), email marketing, and website content to build brand awareness and generate leads
• Turn research on market trends, competitor activity, and customer behavior into sharper, more effective content
• Support PR opportunities, speaking engagements, and partnerships to elevate brand authority and advance UtiliSave's standing as the definitive thought leader in utility cost recovery
• Track content performance across channels; use data, testing, and AI-assisted workflows to continuously improve quality, reach, and effectiveness
• Serve as brand guardian for all content — internal and external — ensuring every piece reflects UtiliSave's commitment to accuracy, transparency, and professionalism

Requirements:

• Bachelor's degree in English, Communications, Journalism, Marketing, or a related field
• Solid working knowledge of SEO/SEM, paid media, and performance analytics
• Exceptional writing skills — clear, precise, and persuasive — with the ability to translate complex concepts
• Self-starter with a proactive and creative mindset who is as tenacious about results as the team they are supporting
• Proficiency with AI-assisted writing tools (Claude, ChatGPT, Jasper, or similar) and the judgment to use them without compromising brand voice or accuracy
• Portfolio or writing samples required; applications without samples will not be reviewed
• Experience with graphic design tools (Canva, Photoshop) and basic video editing
• Proficiency with marketing automation platforms (ActiveCampaign, HubSpot, Mailchimp, or similar)
• Experience with website CMS platforms (WordPress, Squarespace, or Wix)
• Highly organized; able to manage multiple projects and meet tight deadlines independently