Content Marketing Manager

Payscale is the original compensation innovator for organizations who want to scale their business with pay and transform their largest investment into their greatest advantage. The Content Marketing Manager will own middle- and bottom-of-funnel content that supports demand generation and nurture programs, utilizing AI tools to enhance research and content production.

Responsibilities:

• Write and produce strategic content — whitepapers, guides, templates, expert briefs —that support nurture sequences and demand generation across the funnel
• Develop derivative content from cornerstone assets like proprietary research reports, making insights accessible, campaign-relevant, and tailored to different audience segments
• Weave customer evidence, third-party validation, and real-world use cases into content to strengthen credibility and resonance (case studies are owned by a separate function; your role is to incorporate and reference that evidence strategically)
• Write social copy to inform and support Payscale’s social media team’s publishing cadence on channels like LinkedIn
• Contribute weekly to the Payscale blog with an eye toward SEO, AEO, and GEO best practices
• Write and manage landing page copy for gated and ungated content assets on the Payscale website
• Partner with marketing operations and the website team to manage the publication process end-to-end
• Publish finalized content to Seismic and maintain content organization so sales and enablement teams can find and use it effectively
• Manage content projects in Asana using templates, automation, workback schedules, and structured handoffs to keep cross-functional work on track
• Help establish and refine AI-assisted workflows and governance practices that embed quality, consistency, and efficiency into everyday content production
• Contribute to shared measurement of content performance, including velocity, blog traffic, form-fills, MQLs, influenced pipeline, and brand visibility in AEO/GEO

Requirements:

• Bachelor's degree in communications, English, literature, marketing, or equivalent professional experience
• 5+ years of experience in market-facing content development and project coordination in a B2B environment
• Demonstrated ability to manage multiple concurrent content projects with workback schedules and editorial deadlines, delivering roughly 2-4 pieces per week (more if they are blog posts, fewer if you have a whitepaper or other long-form content)
• Strong writing skills across formats — long-form, short-form, and conversion-focused copy — with a clean, professional editorial voice
• Working knowledge of AP style or demonstrated adherence to an editorial style guide
• Solid understanding of SEO, AEO, and GEO principles and how they inform content strategy
• Practical experience using AI tools (such as Claude) for research, content development, and workflow automation — paired with strong editorial judgment and a commitment to accuracy and impact over output volume
• Collaborative and resilient, with a bias toward action and a willingness to build rather than just execute
• Experience in HR Tech, HCM, or B2B SaaS with a professional services component
• Experience developing or synthesizing content from proprietary survey or research data
• Proficiency with Asana for project and workflow management (strongly preferred)
• Experience with SEMrush or comparable SEO/analytics tooling
• Experience with Google Analytics (GA4)
• Experience with Webflow or comparable CMS
• Experience with Seismic or comparable sales enablement platform
• Experience with Gamma or comparable AI-assisted presentation and content tools