Content Marketing Manager, Market Research

ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. The Content Marketing Manager will turn ApartmentIQ data into compelling content that influences the multifamily industry, focusing on data analysis, narrative excellence, and strategic collaboration.

Responsibilities:

• Data Analysis & Insights Synthesis
• Data Mining: Ability to navigate complex proprietary data platforms (e.g., Explore Pro) to identify market-moving trends in multifamily rent, concessions, and supply pipelines
• Insight Translation: Mastery of converting raw data points into actionable market intelligence and "must-read" narratives for industry stakeholders
• Data Integrity & QA: Rigorous attention to detail to ensure 100% accuracy in data reporting, protecting the brand's reputation as a single source of truth
• Cross-Channel Copywriting: Proficiency in adapting a core data story into diverse formats, including white papers, executive emails, social posts, and short-form video scripts
• Visual Storytelling: Competency in designing or directing the creation of charts and data visualizations that make complex multifamily dynamics easy to digest
• Editorial Management: Proven ability to manage a high-velocity editorial calendar, ensuring consistent output across newsletters, blogs, and LinkedIn
• Workflow Design: Experience building content using LLMs (Claude, ChatGPT) to scale drafting, repurposing, and personalization
• Voice Preservation: Ability to use AI as a leverage tool while maintaining a distinct, human-centric brand voice and avoiding "generic" AI-generated output
• Omnichannel Distribution: Skill in orchestrating content across owned (email/blog), earned (industry citations), and paid channels
• Attribution & Analytics: Ability to measure and report on content ROI through metrics like organic traffic and social reach
• Franchise Development: Strategic thinking required to build "compounding" content series (e.g., recurring monthly/quarterly reports) that build long-term audience loyalty
• Product Marketing Partnership: Ability to collaborate with product teams to translate technical features and data enhancements into value-driven launch content
• Market Reactivity: Agility to produce high-quality "newsjacking" content tied to major industry moments, such as M&A activity or NMHC data releases

Requirements:

• 4–7 years of multifamily research, analysis, or journalism experience, working closely with marketing, ideally at a data-rich Real Estate company
• Experience owning an editorial calendar and shipping consistently against deadlines
• Demonstrable track record building and shipping AI-native content workflows: You can describe your stack and show examples of content you produced with AI in the loop that performed
• Strong analytical foundation: You can navigate a data platform, ask the right questions, and translate findings into a narrative without losing precision
• Working knowledge of SEO fundamentals: Keyword research, on-page, internal linking, technical basics, and emerging AEO/GEO best practices
• Comfort with a marketing stack: CMS, email platforms (HubSpot), social schedulers, GA4, Search Console