Senior Social Media Marketing Strategist

Sociallyin is a 100% social media-focused agency, and they are seeking a Senior Social Media Strategist to shape the future of strategy. The role involves guiding social media strategies across multiple client accounts, influencing marketing decisions, and driving agency thought leadership.

Responsibilities:

• Develop and lead social media strategies across multiple client accounts
• Translate business objectives into actionable social marketing plans that drive measurable outcomes
• Identify opportunities for audience growth, content innovation, community development, and platform expansion
• Create strategic frameworks that improve consistency and elevate thinking across the agency
• Serve as a trusted advisor to client stakeholders
• Lead strategic conversations, planning sessions, workshops, and quarterly business reviews
• Challenge assumptions when necessary and provide recommendations backed by data, experience, and sound judgment
• Build relationships that position Sociallyin as a strategic partner, not just a vendor
• Turn performance data into actionable recommendations
• Monitor platform changes, consumer behavior shifts, emerging trends, and competitive activity
• Identify what matters, what doesn't, and where clients should focus next
• Help clients understand not only what happened but why it happened
• Help shape Sociallyin's point of view on social media marketing
• Bring new ideas to the table
• Challenge existing processes
• Help us stay ahead of where social media is going
• Mentor junior strategists, account managers, and other team members
• Share knowledge, provide coaching, and help raise the strategic standard across the agency
• Contribute to building a stronger strategy department over time
• Partner with leadership and sales teams during pitches and proposal development
• Help prospective clients understand the value of strategic social media thinking
• Contribute ideas that help us win larger and more sophisticated opportunities

Requirements:

• 7+ years of experience in social media marketing, digital marketing, or brand strategy
• Agency experience required
• Experience working with large brands, enterprise organizations, or Fortune 500 companies
• Proven success building and leading social media strategies
• Strong understanding of content strategy, community management, influencer marketing, and paid social integration
• Experience presenting to senior-level marketing stakeholders
• Experience leading strategic conversations and facilitating workshops
• Deep understanding of social media platforms and consumer behavior
• Strong business and marketing acumen
• Ability to connect social media initiatives to broader business objectives
• Exceptional critical thinking and problem-solving abilities
• Strong analytical mindset and comfort working with performance data
• Strong communication and presentation skills
• Ability to influence without authority
• Comfortable navigating ambiguity and complexity
• Experience mentoring or coaching others
• High level of ownership and accountability
• Experience on both the agency and brand side
• Experience with social listening and audience intelligence platforms
• Public speaking, thought leadership, or content creation experience
• Experience supporting enterprise-level pitches and new business efforts
• Genuine curiosity about AI and the future of marketing