SME - Meta Social Media Marketing

SweetRush Inc. is a global leader in learning and development, seeking a Subject Matter Expert (SME) for their META Social Media Marketing Professional Certificate program. The role involves validating and shaping the curriculum to reflect the real-world responsibilities and skills of social media marketing professionals, ensuring learners are equipped with in-demand capabilities for the job market.

Responsibilities:

• Review and validate the job responsibilities, required skills, and portfolio artifacts outlined in the Job Task Analysis (JTA) for accuracy, completeness, and relevance to current hiring practices
• Participate in JTA alignment calls to discuss findings and reach consensus on curriculum scope
• Advise on prioritization of skills as "must-have" vs. "nice-to-have," and identify which require only conceptual understanding vs. hands-on practical mastery
• Recommend realistic, feasible portfolio artifacts/projects that will effectively showcase a learner's skill mastery to employers
• Provide input on industry-standard certifications, tools, and software that should be reflected in the curriculum
• Review draft course content and learning objectives for technical accuracy and real-world relevance
• Share insight on emerging trends (e.g., AI-driven targeting, Generative AI workflows) to keep the certificate current

Requirements:

• Hands-on professional experience managing Meta advertising campaigns using Ads Manager, Business Manager, and Events Manager
• Strong knowledge of Meta's Campaign → Ad Set → Ad hierarchy, audience types (Core, Custom, Lookalike), and AI-driven targeting features (e.g., Advantage+)
• Experience with creative testing frameworks, platform-specific content formats (reels, stories, carousels), and AI-assisted content generation
• Practical knowledge of Meta Pixel, Conversions API (CAPI), attribution, and data quality troubleshooting
• Ability to analyze and interpret KPIs (CPA, ROAS, CAC, CTR, CPM) and integrate Meta data with GA4 for cross-channel reporting
• Experience running A/B tests and understanding incrementality/lift measurement
• Strong written and verbal communication skills, with the ability to translate technical/advertising concepts into clear curriculum content
• Create screencasts with instructional content
• Meta Certified Marketing Science Professional or Meta Certified Creative Strategy Professional (Meta Blueprint)
• Experience with Meta Shops/Commerce Manager, WhatsApp Business tools, or Threads strategy
• Familiarity with automation rules, scaling strategies (CBO, broad targeting), or geo-lift/holdout testing
• Experience with analytics/reporting tools such as Looker Studio, Power BI, or Tableau
• Background in curriculum development, instructional design, or training/mentoring others
• Familiarity with creative production tools (Canva, Adobe Photoshop/Premiere Pro, Figma, CapCut)