Growth Marketing Associate

ForceBrands is seeking a Growth Marketing Associate to develop and optimize digital media buying strategies. The role involves launching user acquisition campaigns, collaborating with cross-functional teams, and analyzing campaign performance to drive growth and retention.

Responsibilities:

• Develop digital media buying strategies across digital channels for our products
• Launch & optimize new user acquisition campaigns across digital channels to meet larger team goals, KPIs, and results
• Identify and execute A/B tests to draw insights critical for growth and optimization
• Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product
• Coordinate cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or drive user retention
• Analyze campaign performance for cross-functional stakeholders and collaborate with our Marketing Analytics team for insights & next steps
• Lead day to day communication with external agency and ad partners

Requirements:

• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field and/or at least one year of experience with digital marketing
• Knowledge in digital media optimization, including A/B testing, conducting analysis on ad buys, and understanding of bidding algorithms or manual bidding approaches
• Solid understanding of ad inventory, ad platforms, and best practices where actively buying media
• Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints
• Proficient in Excel; SQL is helpful
• A passion for sports and gaming is a plus