The Phoenix is dedicated to building a sober active community that promotes resilience and connection. They are seeking a growth-oriented digital marketing contractor to assess and improve their organic growth opportunities, focusing on acquisition strategies and measurable growth initiatives.
Responsibilities:
- Conduct an assessment of existing acquisition channels, search visibility, app discoverability, and conversion pathways
- Identify and prioritize opportunities to improve organic acquisition, conversion, and member growth
- Develop and execute a focused growth experimentation roadmap across SEO, ASO, content, referral, and conversion initiatives
- Implement and optimize selected growth initiatives designed to increase discoverability and user acquisition
- Analyze performance and provide recommendations, documentation, and future-state roadmap for ongoing growth efforts
Requirements:
- Experience driving growth, SEO/AEO, organic acquisition, or user acquisition initiatives for consumer apps, digital products, or engagement-driven platforms
- Strong understanding of SEO/AEO fundamentals, content strategy, search behavior, and organic growth channels
- Familiarity with App Store Optimization (ASO) and mobile app acquisition strategies
- Experience analyzing performance data and translating findings into actionable recommendations
- Ability to independently prioritize initiatives, manage projects, and execute with minimal oversight
- Demonstrated success supporting growth initiatives for mobile apps, marketplaces, communities, or mission-driven platforms
- Experience working across both strategic planning and hands-on execution
- Familiarity with AI-assisted workflows, automation tools, and growth experimentation methodologies