Audience acquisition
Own paid acquisition strategy across social, retargeting, and high-intent placements
Build and manage referral programs and cross-promotional partnerships (partner newsletters, event businesses, co-marketing)
Develop conversion pathways into BWZ's membership, events, and audience products
Optimize landing pages and signup flows to improve acquisition efficiency
Partner with Media to amplify high-performing editorial and audience content
Partner with the GTM team to craft campaign amplification add-on products
Conversion optimization
Audit and improve onboarding flows for newsletters, diagnostics, and events
Identify funnel drop-off points and run structured tests to address them
Work directly with developers and designers to implement web funnel improvements
Partner with Audience Ops and Revenue teams to improve lifecycle progression
Experimentation
Build and run a repeatable A/B testing framework across channels, messaging, and offers
Establish testing priorities, a regular experiment cadence, and a reporting rhythm
Operationalize successful experiments
Share learnings across Media, Revenue, and Leadership so the whole org gets smarter
Reporting & data
Establish baseline tracking across acquisition and conversion funnels in the first 30 days
Build and maintain a live dashboard tracking acquisition, conversion, CAC, and experiment performance
Define and track the LTV model for BWZ's subscriber base (email engagement + inventory monetization)

Proven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience-driven business
Hands-on experience running paid campaigns (Meta, LinkedIn, or equivalent) — not just overseeing them
Strong conversion optimization skills: landing pages, funnel analysis, A/B testing
Familiarity with CRM and audience data platforms
Experience building reporting systems and dashboards, not just reading them
Demonstrated ability to operate without a team; building processes from scratch rather than managing existing ones
Strong analytical instincts: you know what data matters and you make decisions from it
Experience working cross-functionally with product, design, and content teams
Prior team leadership experience (even if managing a small team or contractors)

Director, Growth Marketing

Key skills