Director of Growth Marketing

TruHeight Vitamins is a fast-growing supplement brand in the pediatric nutrition space, and they are seeking a strategic and execution-driven Director of Growth Marketing. This role is responsible for owning the DTC growth engine on Shopify, managing the full customer lifecycle, and ensuring high conversion rates and long-term subscriber retention.

Responsibilities:

• Own the full DTC revenue funnel on Shopify, from landing page through post-purchase experience
• Lead conversion rate optimization (CRO) across the storefront, product detail pages, and checkout
• Partner closely with the Director of Media Buying to ensure paid traffic lands on optimized, high-converting pages. Brief new landing pages, run split tests, and close the loop on what is working
• Manage and grow subscription revenue. Optimize churn, cancellation flows, and subscriber upsells
• Identify and execute bundle, upsell, and cross-sell opportunities across the catalog
• Own the Shopify tech stack. Identify, evaluate, and manage apps and tools that improve conversion, retention, and customer experience
• Work with the developer, ops, and fulfillment to ensure the post-purchase experience reinforces the brand and drives repurchase
• Own the full Klaviyo strategy across flows, campaigns, segmentation, and list growth
• Build and optimize all core automated flows: welcome series, abandoned cart, post-purchase, win-back, churn prevention, VIP, and re-engagement
• Plan and execute a monthly campaign calendar aligned with product launches, promotions, and seasonal moments
• Run continuous A/B tests on subject lines, send times, content, and offers to improve open rate, click rate, and revenue per recipient
• Maintain elite list hygiene and deliverability standards
• Manage and grow the SMS channel alongside email, including opt-in growth strategies and compliant messaging practices
• Segment the list intelligently by purchase history, subscription status, product affinity, and lifecycle stage to deliver relevant, personalized messaging at scale
• Oversee the content marketing and SEO strategy across blog, email nurture, and on-site educational content
• Ensure brand voice and positioning remain consistent across all owned channels
• Work closely with the Creative Director to develop content that builds trust with parents, caregivers, and health-conscious consumers
• Support new product launches with go-to-market content strategies across owned and earned channels
• Monitor brand health (reviews, sentiment, community feedback) and surface insights to the founders
• Work closely with the Growth Marketing Manager to execute campaigns, manage the content calendar, and drive day-to-day channel performance
• Partner with the Customer Director to align lifecycle marketing with customer experience, retention programs, and satisfaction initiatives
• Collaborate with the Creative Director to ensure all growth-related creative (ads, emails, landing pages, UGC briefs) is on-brand, conversion-focused, and produced on time
• Lead a regular growth meeting cadence across these stakeholders. Share wins, flag blockers, align on priorities, and keep the team moving toward a unified revenue goal
• Own the regular revenue flash and growth report across DTC revenue, email/SMS performance, subscription metrics, and channel attribution
• Run structured experiments across the funnel (landing pages, email offers, checkout flows, and subscription incentives) with clear hypotheses, measurement plans, and readouts

Requirements:

• 3+ years in growth, lifecycle, or DTC marketing with demonstrated ownership of revenue outcomes
• Deep hands-on expertise in Shopify and Klaviyo. You know these platforms inside and out
• Experience owning and scaling a subscription program (Loop, Recharge, or similar)
• Proven track record of scaling a DTC brand from $1M to $10M+ in annual revenue
• Strong analytical mindset. Comfortable owning dashboards, understanding attribution, and making decisions with data
• Excellent cross-functional collaborator. You know how to work with paid media, social media, creative, customer, and ops teams
• Strong writer and communicator. You can brief a creative team and present growth results to founders with clarity
• Proven ability to lead and align a team of marketing specialists toward a shared goal
• Background in health, wellness, supplement, or pediatric nutrition verticals
• Experience with CRO and personalization tools (Intelligems, Rebuy, Post-Purchase Funnels)
• Experience building or managing an affiliate program