Senior Manager, Product Marketing

GoGuardian is an innovative learning company focused on enhancing K-12 education. They are seeking a Senior Manager, Product Marketing to lead the product marketing strategy and drive business growth through effective market positioning and collaboration with cross-functional teams.

Responsibilities:

• Lead the development and execution of comprehensive go-to-market strategies that drive the success of GoGuardian products across multiple market segments
• Conduct market analysis and competitive monitoring to identify emerging trends, anticipate customer needs, and inform new product innovation
• Develop compelling narratives and product messaging that position GoGuardian to win with multiple personas across the buying committee and user base
• Develop and oversee go-to-market plans for new product and feature launches, including positioning, campaign strategy, and sales enablement
• Drive the creation of high-impact marketing assets, such as sales collateral, product playbooks, messaging frameworks, digital marketing assets, and long-form videos to support all channels
• Analyze performance and market data to measure the effectiveness of marketing strategies, providing actionable recommendations for continuous improvement
• Identify and implement AI solutions to drive operational efficiencies and scale output
• Hire, manage, and mentor a small team
• Maintain a forward-looking perspective by staying at the forefront of industry trends, emerging technologies, and marketing best practices in education technology
• Collaborate closely with cross-functional teams, including product management, sales, sales enablement and other marketing teams to ensure alignment and efficient execution

Requirements:

• 8+ years of hands-on product marketing experience and team management
• Experience managing a multi-product portfolio with unique personas and aligning each product with the overall company strategy
• Experience leading multiple strategic initiatives at once and executing to hit objectives in a fast-paced environment
• Customer-centric approach and desire to be a voice of our customers
• Ability to anticipate future trends in education technology and influence product roadmaps accordingly
• Strong work ethic, combining bias for action with innovative thinking
• Experience leading research initiatives and analyzing market data, customer feedback, and product performance metrics to inform decision-making
• Ability to identify and address product challenges through data-driven analysis
• Self-starter and proactive problem solver who can identify and set short and long-term priorities
• Drive to constantly optimize and improve, combined with a relentless focus on customer experience
• Deep understanding of the K-12 education market is preferred
• Eager to take initiative in a fast-paced, ever-changing, dynamic environment
• Fueled by the opportunity to truly impact the education landscape