Marketing Manager, Campaigns

Higher Logic is a global leader in engagement platforms, providing tools for organizations to enhance their member and customer interactions. The Marketing Manager will execute multi-channel marketing campaigns to drive pipeline growth and customer engagement, collaborating closely with Product Marketing and Customer Growth teams.

Responsibilities:

• Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule
• Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events
• Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams
• Maintain campaign calendars and ensure programs launch smoothly
• Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement
• Monitor campaign performance, analyze results, and share insights with internal stakeholders
• Recommend improvements to campaign tactics and targeting
• Run experiments and tests to improve engagement, conversion, and pipeline contribution
• Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities
• Align campaigns with product launches and customer growth initiatives
• Ensure campaigns support the broader marketing and revenue strategy
• Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning
• Use AI tools to assist with campaign development, content iteration, and segmentation
• Experiment with AI-driven approaches to improve marketing performance and efficiency
• Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices

Requirements:

• 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company
• Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong
• Ability to analyze campaign data and translate insights into actionable improvements
• Strong written and verbal communication skills
• Bachelor's degree in Marketing, Communications, or a related field
• Experience marketing to associations, membership organizations, or nonprofit organizations
• Experience supporting product launches or lifecycle marketing programs
• Familiarity with AI tools used in marketing workflows