Senior Product Marketing Manager

Figure is transforming capital markets through blockchain, providing innovative financial products to consumers and institutions. The Senior Product Marketing Manager will lead the positioning, messaging, and go-to-market execution for Figure's financial products, collaborating closely with various teams to drive awareness and adoption in the market.

Responsibilities:

• Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings
• Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
• Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
• Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
• Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes
• Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
• Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
• Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
• Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
• Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation
• Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies

Requirements:

• 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
• Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
• Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company
• Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders
• Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
• Experience conducting market research, customer interviews, and competitive analysis
• Comfort working in a fast-paced, evolving environment with ambiguity and change
• Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making
• Experience with Notion