Senior Lifecycle Marketing Project Manager

Risepoint is an education technology company that provides world-class support to universities and colleges. As a Senior Lifecycle Marketing Project Manager, you will own the operational engine for lifecycle marketing strategy, driving alignment across teams and ensuring effective execution of lifecycle programs to enhance enrollment growth and student success.

Responsibilities:

• Champion operational excellence by owning intake, prioritization, and resource allocation, ensuring all initiatives directly align with department goals and objectives
• Lead end-to-end project management for lifecycle campaigns, journeys, and automation programs, from scoping through delivery
• Translate lifecycle strategy into clear plans, timelines, and coordinated execution across email, SMS, and CRM programs
• Partner closely with Lifecycle Marketing and Lifecycle Automation to align priorities, scope work, and ensure execution readiness
• Collaborate with project management partners across Channel Marketing, Integrated Marketing, Student Success Center, Analytics and other teams to ensure lifecycle initiatives are integrated across broader workstreams
• Identify risks, dependencies, and capacity constraints; proactively resolve issues to maintain momentum
• Drive visibility into project status, timelines, and delivery through clear reporting and stakeholder communication
• Establish and optimize processes, workflows, and SOPs to improve speed, quality, and scalability
• Lead retrospectives and continuous improvement efforts to enhance operational effectiveness

Requirements:

• 7+ years of experience in project or program management within marketing, CRM, or lifecycle environments
• Proven ability to manage complex, cross-functional initiatives and drive alignment across multiple teams
• Experience owning intake, prioritization, and workflow management in a fast-paced environment
• Demonstrated strength in process design, optimization, and scalable operations
• Experience with project management tools (e.g., Workfront or similar platforms)
• Excellent communication, stakeholder management, and problem-solving skills
• Experience in higher education or edtech environments
• Familiarity with Salesforce Marketing Cloud, Salesforce CRM, Twilio, or similar platforms
• Experience supporting marketing automation, journey orchestration, or Martech implementations
• Experience working across complex, multi-partner or matrixed organizations
• Project Management certification (PMP, Agile, or similar)