Growth Marketing Analyst

TextNow is the largest provider of free phone service in the nation, aiming to democratize communication. They are seeking a strategic and impact-driven Growth Marketing Analyst to join their Business Analytics team, where the role focuses on building the measurement engine that drives growth decisions and optimizing marketing performance across various channels.

Responsibilities:

• Own reporting and visibility across the full growth funnel from awareness through monetization
• Establish clear funnel definitions and channel roles to support portfolio level optimization
• Build and maintain a trusted single source of truth for cross channel performance
• Monitor paid, organic, lifecycle, partnerships, and brand performance and proactively surface risks and opportunities
• Analyze CAC, LTV, payback periods, and marketing ROI to guide investment decisions
• Identify conversion bottlenecks and recommend experiments that unlock scalable growth
• Support forecasting, scenario modeling, and quarterly planning to ensure disciplined investment
• Measure and quantify brand lift and upper funnel impact to ensure long term growth investments are properly valued
• Partner with Data Science to design and measure A B tests and incrementality studies
• Bring rigor and clarity to attribution models, KPI definitions, and tracking frameworks
• Collaborate with Data Engineering to improve data reliability and automation
• Partner with Finance and Marketing to align spend with measurable business outcomes
• Deliver clear, actionable insights to leaders that influence real time decisions

Requirements:

• 5 to 7 plus years of experience in Growth, Marketing Analytics, or Business Analytics
• Highly proficient in SQL and comfortable working with large, imperfect datasets
• Experience building dashboards in Looker, Tableau, or similar BI tools
• Deep understanding of marketing funnels, attribution, experimentation, and CAC and LTV dynamics
• Ability to think beyond reporting and connect analysis to financial and strategic impact
• Clear and confident communication with both technical and non technical stakeholders
• Proactively identify risks and opportunities before they become obvious
• Thrive in fast moving, high growth environments and hold performance to a high bar
• Experience in a high growth, performance driven organization
• Subscription, telecom, or consumer app experience
• Experience supporting Marketing Mix Modeling initiatives
• Hands on experience with marketing platforms and mobile measurement partners
• Experience optimizing portfolio allocation across channels