Senior Director, Growth Marketing & Operations

Cin7 is a fast-growing global software company that provides solutions for modern-day product sellers. The Senior Director of Growth Marketing & Operations will lead the marketing growth engine, overseeing demand generation and marketing operations while partnering with various teams to drive pipeline growth and improve conversion efficiency.

Responsibilities:

• Own and optimize Cin7’s inbound growth engine across paid media, web, lifecycle, AI engagement, and conversion pathways
• Drive pipeline creation and funnel efficiency across the customer journey
• Partner cross-functionally with Sales, Business Operations, Product Marketing, Partnerships, and Customer Success to improve revenue outcomes
• Build scalable growth programs aligned to company revenue goals and GTM priorities
• Lead adoption of AI-enabled marketing workflows, automation, and experimentation across the marketing organization
• Identify opportunities to improve speed, personalization, conversion, and operational efficiency using AI tools and systems
• Drive modern SEO, AEO (Answer Engine Optimization), AI search visibility, and content optimization strategies
• Evaluate and implement emerging AI technologies across the marketing ecosystem
• Own and evolve the marketing technology stack, including HubSpot, Salesforce integrations, analytics platforms, routing systems, and AI engagement tools
• Ensure scalable lead management, routing, attribution, lifecycle automation, and reporting processes
• Partner with Business Operations to maintain data integrity and improve funnel visibility across Marketing and Sales
• Build and maintain executive-level reporting, forecasting, attribution, and performance measurement frameworks
• Translate complex data into actionable business insights for executive leadership
• Drive a culture of experimentation, testing, and measurable performance improvement
• Oversee website growth strategy, conversion optimization, personalization, and digital experience initiatives
• Partner with content and digital teams to improve engagement, conversion rates, and buyer journey performance
• Leverage behavioral and intent data to create more personalized customer experiences
• Lead and mentor high-performing teams across demand generation, digital, web, and marketing operations
• Foster strong cross-functional alignment between Marketing, Sales, Business Operations, Product, and Executive stakeholders
• Operate as a strategic business partner with a strong bias toward execution and measurable impact

Requirements:

• 10+ years of experience in B2B SaaS marketing, growth, revenue marketing, or marketing operations leadership
• Proven experience owning pipeline generation and full-funnel growth strategy
• Deep expertise with modern marketing technology ecosystems, including CRM, MAP, analytics, attribution, and AI-enabled tools
• Strong understanding of AI applications within marketing, demand generation, automation, and digital experience optimization
• Experience partnering cross-functionally with Sales, Business Operations, Finance, Product Marketing, and Executive Leadership
• Strong analytical and forecasting capabilities with executive-level communication skills
• Experience leading and developing high-performing teams in fast-paced growth environments
• Familiarity with SMB SaaS GTM motions