Recruitment Room - Global is a fast-scaling fintech infrastructure provider powering cross-border payments and global account solutions. The Director of Growth Marketing will design, build, and own an AI-native outbound engine, significantly influencing the go-to-market strategy and pipeline generation.
Responsibilities:
- Outbound Engine Ownership: Design and build the outbound engine from zero and own it permanently as a senior IC
- AI-Native Workflows: Build agentic workflows that scale pipeline generation without scaling headcount
- Execution: Operate enrichment and AI-personalized outreach across email and LinkedIn
- Signal Intelligence: Develop trigger workflows (YC launches, competitor hiring, funding rounds, treasury signals)
- ICP & Targeting: Define and refine ICP across target segments (Series A/B fintechs, embedded finance platforms, regional banks)
- GTM Partnership: Collaborate with leadership on messaging, positioning, and launch campaigns tied to the USD API
- Pipeline Ownership: Own pipeline metrics end-to-end (outreach volume, reply rates, meetings booked, pipeline generated)
Requirements:
- 5–10 years in B2B GTM, revenue operations, or growth with a track record of building outbound from scratch at a high-growth tech company
- Clay Expertise (Hard Requirement): Hands-on power user with experience building enrichment waterfalls, AI-personalized sequences, and trigger-based workflows
- Tool Stack Expertise: Fluency in modern outbound tools (Clay, Smartlead/Instantly, Apollo/ZoomInfo, HubSpot/Salesforce, LinkedIn Sales Navigator)
- AI-First Mindset (Hard Requirement): Strong orientation toward using AI for writing, enrichment, personalization, and optimization
- Exceptional written communication skills for outbound copy that drives replies
- Analytical, systems-oriented thinker with a workflow-driven approach
- Thrives as a senior IC with full domain ownership
- Background in fintech, payments, or financial infrastructure strongly preferred