Marketing Manager

Alopex is a rapidly growing remote care management organization transforming healthcare connections. They are seeking a strategic Marketing Manager to lead initiatives that enhance brand awareness, generate leads, and support sales growth in the Virtual Care Management market.

Responsibilities:

• Develop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagement
• Create compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutions
• Partner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline development
• Build and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiatives
• Develop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messaging
• Collaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materials
• Manage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoff
• Monitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategy
• Support conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing
• Develop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement
• Work cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materials
• Maintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools
• Analyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROI
• Help build scalable marketing processes, content libraries, and campaign workflows that support company growth

Requirements:

• Bachelor's degree in marketing, communications, business, healthcare administration, or related field
• 4–7 years of marketing experience, preferably in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based care
• Experience marketing to healthcare providers, physician groups, health systems, MSOs, ACOs, CINs, payers, or value-based care organizations strongly preferred
• Familiarity with Remote Care Management programs such as CCM, PCM, RPM, BHI, TCM, quality gap closure, care coordination, or digital population health
• Strong ability to translate complex healthcare services, technology, reimbursement models, and operational workflows into clear, compelling messaging
• Proven experience creating B2B marketing campaigns that support lead generation, pipeline development, and sales enablement
• Excellent written, verbal, and interpersonal communication skills
• Strong content development skills, including presentations, email campaigns, website copy, sales collateral, case studies, and thought leadership materials
• Experience with HubSpot or similar CRM and marketing automation platforms
• Ability to work independently in a fast-paced, remote environment while collaborating effectively with cross-functional teams
• Strong project management, organizational, analytical, and problem-solving skills
• Knowledge of HIPAA, healthcare privacy considerations, and professional communication standards