Alopex is a rapidly growing remote care management organization transforming healthcare connections. They are seeking a strategic Marketing Manager to lead initiatives that enhance brand awareness, generate leads, and support sales growth in the Virtual Care Management market.

Responsibilities:

Develop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagement
Create compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutions
Partner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline development
Build and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiatives
Develop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messaging
Collaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materials
Manage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoff
Monitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategy
Support conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing
Develop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement
Work cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materials
Maintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools
Analyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROI
Help build scalable marketing processes, content libraries, and campaign workflows that support company growth

Requirements:

Bachelor's degree in marketing, communications, business, healthcare administration, or related field
4–7 years of marketing experience, preferably in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based care
Experience marketing to healthcare providers, physician groups, health systems, MSOs, ACOs, CINs, payers, or value-based care organizations strongly preferred
Familiarity with Remote Care Management programs such as CCM, PCM, RPM, BHI, TCM, quality gap closure, care coordination, or digital population health
Strong ability to translate complex healthcare services, technology, reimbursement models, and operational workflows into clear, compelling messaging
Proven experience creating B2B marketing campaigns that support lead generation, pipeline development, and sales enablement
Excellent written, verbal, and interpersonal communication skills
Strong content development skills, including presentations, email campaigns, website copy, sales collateral, case studies, and thought leadership materials
Experience with HubSpot or similar CRM and marketing automation platforms
Ability to work independently in a fast-paced, remote environment while collaborating effectively with cross-functional teams
Strong project management, organizational, analytical, and problem-solving skills
Knowledge of HIPAA, healthcare privacy considerations, and professional communication standards

Alopex

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Marketing

Marketing Manager