Director Product Marketing - Signal Connectivity Products

Astera Labs is a company that provides rack-scale AI infrastructure through purpose-built connectivity solutions. They are seeking a Director of Product Marketing to lead the go-to-market strategy for their PCIe signal conditioning products, focusing on positioning, messaging, and competitive strategy while collaborating with various teams to drive revenue growth.

Responsibilities:

• Lead product positioning, messaging, and go-to-market strategy for PCIe signal conditioning product line
• Define and execute product launches that drive awareness, demand, and adoption with hyperscaler and enterprise customers
• Develop compelling content including presentations, white papers, datasheets, and technical collateral
• Accountable for revenue delivery through new design wins, flawless execution of active programs, and driving long-term growth across strategic accounts
• Drive alignment between product positioning and business objectives, ensuring strategies translate into measurable revenue growth
• Own competitive analysis and market intelligence for PCIe signal conditioning markets
• Identify market trends, customer needs, and emerging opportunities in AI infrastructure connectivity
• Translate market insights into actionable product and positioning recommendations
• Partner with engineering to deeply understand product capabilities and roadmap
• Enable sales teams with training, tools, and competitive positioning to win strategic accounts
• Collaborate with executive leadership to align product marketing initiatives with corporate strategy
• Build and mentor a high-performing product marketing team
• Serve as a technical spokesperson at industry events, customer meetings, and analyst briefings
• Drive alignment across marketing, product, and sales organizations

Requirements:

• Bachelor's degree in electrical engineering, Computer Engineering, or related technical field
• 10+ years of experience in product marketing, product management, or technical marketing roles
• Demonstrated experience with PCIe technology or high-speed switching/interconnect products
• Strong understanding of semiconductor products and silicon development lifecycle
• Proven track record of leading successful product launches in the data center or infrastructure market
• Experience presenting to and influencing technical audiences including engineers and architects
• MBA or master's degree in a technical discipline
• Experience marketing to hyperscaler customers (AWS, Google, Microsoft, Meta, etc.)
• Familiarity with emerging standards such as UALink, or PCIe Gen 6/7
• Background in AI/ML infrastructure or data center architecture
• Experience building and leading product marketing teams at high-growth technology companies
• Strong executive presence and public speaking skills for industry events and analyst engagements