Senior Marketing Lead – Content

Role Overview

• Collaborate with stakeholders on weekly or fortnightly content planning sessions.
• Develop content ideas, hooks, and messaging aligned with audience interests and business goals.
• Write scripts for short-form video content across Instagram Reels, TikTok, YouTube Shorts, and Facebook.
• Edit raw footage into polished, engaging vertical videos using CapCut, Premiere Pro, or similar tools.
• Schedule and publish content across all social media platforms.
• Monitor comments, messages, and community engagement activities while working alongside existing automation systems.
• Maintain consistency with brand guidelines, tone of voice, and content standards.
• Build, launch, manage, and optimise Meta advertising campaigns across the customer journey (Top of Funnel, Middle of Funnel, and Bottom of Funnel).
• Conduct audience, creative, and offer testing to improve campaign performance.
• Design and produce static ad creatives using Canva or similar design platforms.
• Monitor campaign performance and identify optimisation opportunities.
• Deliver weekly reporting on key performance metrics including CPL, CTR, CPC, ROAS, and overall account health.
• Provide data-driven recommendations on what campaigns, creatives, and strategies should be scaled, paused, or tested next.
• Build and deploy email marketing campaigns to subscriber and prospect databases.
• Create, manage, and optimize nurture sequences and automations within the CRM platform.
• Segment audiences based on engagement and behavioural data.
• Improve campaign performance through ongoing testing and optimization.
• Maintain a weekly marketing dashboard covering paid advertising, content performance, lead generation, and funnel activity.
• Prepare monthly performance reviews with actionable insights and recommendations.
• Analyze marketing data to identify trends, opportunities, and areas for improvement.

Requirements

• Minimum 3 years of experience in digital marketing, performance marketing, or a similar role.
• Proven experience managing Meta Ads campaigns beyond simple boosted posts.
• Strong understanding of campaign structures, audience testing, creative testing, CBO, and ABO strategies.
• Advanced video editing skills with CapCut, Adobe Premiere Pro, or equivalent software.
• Demonstrated experience creating short-form video content for social media platforms.
• Strong copywriting ability for advertisements, email campaigns, and social media content.
• Experience building and interpreting marketing performance reports and dashboards.
• Excellent written and verbal English communication skills.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Highly proactive and self-directed with a solutions-focused mindset.
• Comfortable working independently with minimal supervision.
• Nice-to-Have Skills:
• Experience creating SEO-focused content and blog articles.
• Familiarity with GoHighLevel (GHL).
• Experience using Zoho CRM.
• Exposure to the property, real estate, mortgage, finance, or professional services industries.
• Understanding of marketing automation and lead nurturing best practices.