USA TODAY Co., Inc.Remote
Senior Director, Product Management – Paid Media (Social, Display, Targeted Email)
United States of America
Full Time
5 days ago
$195,000 - $200,000 USD
No H1B
Key skills
Product ManagementDigital advertising productsSocial AdsDisplay AdvertisingTargeted Email MarketingMarTech platformsAdTech platformsPlatform integrationsMetaGoogleDSPsData-driven productsAudience targetingAttributionCampaign optimizationAI/ML-driven marketing optimizationCRM integrationFirst-party data activationPrivacy regulationsCCPAGDPRHIPAAStakeholder managementStrategic thinkingAIMLPerformance OptimizationCRMAgileStakeholder ManagementOKRsCommunicationNegotiationSales
About this role
USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Senior Director of Product Management to lead the strategy and execution of their Paid Media product portfolio, focusing on innovative solutions across social ads, display advertising, and targeted email marketing.
Responsibilities:
- Define and execute the multi-year product strategy for Paid Media (Social, Display, Email)
- Drive cross-channel optimization vision (search + social + display + CRM integration)
- Identify market opportunities across:
- SMB, Mid-Market, Enterprise segments
- Vertical-specific use cases (Healthcare, Home Services, Auto, etc.)
- Translate strategic priorities into clear product roadmaps and OKRs
- Lead multiple product teams to deliver:
- Campaign management
- Audience targeting & segmentation
- Attribution and ROAS reporting
- Ensure on-time, high-quality delivery of product initiatives
- Implement agile practices and ensure strong product discipline (PRDs, prioritization, metrics)
- Partner with Data Science to build:
- Predictive audience targeting models
- Automated bidding / budget allocation systems
- Cross-channel attribution and lifetime value models
- Drive adoption of AI/ML for campaign performance optimization and creative insights
- Own roadmap for integrations with:
- Meta, Google, TikTok, DSPs, Email platforms
- CRM and data platforms (first-party data activation)
- Ensure compliance with:
- Privacy regulations (CCPA, GDPR, HIPAA where applicable)
- Platform policies (BAA, data-sharing constraints, etc.)
- Lead partner negotiation and technical alignment discussions
- Partner with GTM, Sales, and Marketing teams to:
- Define pricing, packaging, and monetization strategies
- Enable scalable sales motions (self-serve, assisted, managed service)
- Drive revenue growth, margin optimization, and product adoption
- Deeply understand advertiser needs and pain points:
- Performance visibility (ROAS, attribution)
- Campaign transparency + control
- Integrate customer feedback into roadmap prioritization
- Deliver clear value propositions and differentiated product positioning
- Build and lead a high-performing Product Management team
- Establish strong product culture:
- Clear accountability
- Data-driven decisions
- Executive-ready communication
- Mentor directors / PMs on:
- Strategic thinking
- Stakeholder management
- Outcome-based execution
Requirements:
- 12–15+ years in Product Management, with 7+ years leading teams
- Proven track record in: Digital advertising products (Social, Display, Email)
- MarTech / AdTech platforms
- Experience with: Platform integrations (Meta, Google, DSPs)
- Data-driven products (targeting, attribution, optimization)
- Strong executive presence and stakeholder management
- Experience in: SMB / local advertising ecosystems
- CRM integration and first-party data activation
- AI/ML-driven marketing optimization
- Familiarity with: Privacy/compliance considerations (HIPAA, CCPA, data-sharing constraints)
- Background in scaling products across multiple customer segments