Key skills
B2B SaaS MarketingRevenue MarketingPipeline GenerationAccount-Based Marketing (ABM)Lifecycle MarketingSalesforce CRMHubSpot Marketing AutomationMarketo Measure AttributionDemandbase ABMGoogle WorkspaceSlackAIAnalyticsSaaSSalesforceCRMCollaborationSales
About this role
Lightcast is a global leader in labor market insights, headquartered in Moscow, ID. They are seeking a Revenue Marketing Manager to drive pipeline generation and improve funnel performance by blending strategy and execution in collaboration with Sales and RevOps teams.
Responsibilities:
- Own marketing contribution to pipeline creation, progression, and revenue outcomes across target segments
- Identify and prioritize high-value accounts, active opportunities, and revenue-critical segments
- Plan and execute integrated campaigns (ABM, lifecycle, outbound support, paid media)
- Partner with Sales and RevOps to align pipeline targets, coverage, and prioritization
- Analyze funnel performance (Lead → Meeting → Opportunity → Close) and optimize conversion rates and pipeline velocity
- Identify and address conversion gaps across messaging, targeting, channel mix, and follow-up strategies
- Support deal acceleration through targeted campaigns, pipeline reactivation, and account-specific programs
- Execute multi-channel campaigns across email, paid media, web, and outbound channels
- Leverage AI and automation tools to scale campaign development, testing, and execution
- Own campaign messaging, targeting strategy, and performance outcomes
- Measure pipeline contribution, campaign performance, and revenue impact using attribution tools
- Analyze channel effectiveness and optimize marketing investments based on ROI insights
- Collaborate with Product Marketing, Demand Generation, Brand/Content, RevOps, and Sales teams to align on execution and revenue goals
Requirements:
- 4–6+ years of experience in B2B SaaS, DaaS, or revenue-focused marketing roles
- Proven experience contributing to pipeline generation and measurable revenue outcomes
- Strong understanding of B2B sales cycles, buying groups, and funnel dynamics
- Experience partnering with Sales teams (AEs/BDRs)
- Experience with account-based marketing (ABM), lifecycle marketing, or pipeline acceleration programs
- Exposure to expansion, cross-sell, or customer marketing initiatives
- Familiarity with intent or signal-based marketing approaches
- Experience using Salesforce (CRM), HubSpot (marketing automation), Marketo Measure (attribution/analytics), and Demandbase (ABM/account intelligence)
- Proficiency with Google Workspace and Slack