Engagement Marketing Manager - Banking & Loyalty

Block is a company focused on economic empowerment, and they are seeking an Engagement Marketing Manager to deepen customer engagement across their products and drive banking adoption. This role involves designing multi-quarter marketing programs and owning the strategy behind them to enhance customer relationships with Cash App's offerings.

Responsibilities:

• Own the marketing strategy and outcomes for deepening engagement across our products and driving banking adoption, end-to-end. Define the opportunity landscape, design the strategy, and deliver against measurable business impact across retention and gross profit
• Design and run multi-quarter programs, including the benefit-messaging systems that connect our spending, savings, and lending products, and the portfolio of incentives that compound customer value
• Partner with Product on offers, eligibility-based prompts, and other levers where execution lives across teams. Bring the marketing lens and strategic framing to that work, even when you don't directly own the surface
• Build an opportunity framework for your area: eligible audiences, threshold cohorts, benefit-by-benefit sizing, contextual trigger mapping
• Run rigorous experimentation across the highest-leverage levers (audience segmentation, threshold messaging, benefit positioning, incentive design) and apply insights systematically across the program portfolio
• Self-serve performance analysis: sizing programs, building impact models, and diagnosing what's working without reliance on dedicated analytical partners. Data modeling intuition and opportunity sizing are core to this role
• Push the frontier on AI decisioning and automation, and help define how customer programs evolve as AI moves further into the comms decisioning layer
• Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them. Own the marketing point-of-view across the entire product deepening and banking adoption portfolio

Requirements:

• 5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, loyalty / rewards programs, or a consumer-facing analytical role in a B2C tech environment
• Experience designing and running multi-quarter programs end-to-end, strategy through measurable impact, not just campaign execution
• Strong analytical self-sufficiency. You can size an opportunity, build an impact model, and diagnose a program from first principles. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode)
• Experience designing programs around incentives, benefits, thresholds, or eligibility-based mechanics, and measuring incremental impact rigorously
• Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Strong experimentation muscle. You know when to test, when to scale, and how to apply learnings systematically across a program portfolio
• Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team
• Clear, structured, takeaway-first communication. You can translate complex strategy decisions into crisp recommendations for senior leadership
• Experience driving growth or engagement for banking, card, or other financial services products specifically
• Background in loyalty, rewards, or customer programs at B2C scale
• Experience designing benefit- or threshold-based engagement systems (e.g., status tiers, milestone rewards)
• Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare)
• Background in business operations, growth strategy, or consumer analytics. Someone who is naturally fluent in frameworks and impact models